March Madness Marketing Stats & Viewership Trends

MarketingToday
Written By Paul Kontonis

Editor's Note: With millions of viewers tuning in every year, March Madness is an incredible opportunity for brands to engage with consumers. From laptops, smartphones, and tablets, viewers are watching the games from multiple devices. That’s why it’s important for brands to understand how to effectively reach their audience across all platforms. Take a look at this infographic from Koeppel Direct to learn more about sports consumption methods, ad spending, and leading advertisers.

March Madness Marketing Stats & Viewership Trends

Paul Kontonis

Paul is a strategic marketing executive and brand builder that navigates businesses through the ever changing marketing landscape to reach revenue and company M&A targets with 25 years experience. As CMO of Revry, the LGBTQ-first media company, he is a trusted advisor and recognized industry leader who combines his multi-industry experiences in digital media and marketing with proven marketing methodologies that can be transferred to new battles across any industry.

https://www.linkedin.com/in/kontonis/
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