Optimizing Public Relations Fundamentals (Download)

Public RelationsReportsToday
Written By Paul Kontonis

Marketing concept: PR on Digital backgroundThis four-part series on Optimizing PR Fundamentals provides some basic ingredients for public relations success:

  1. How to Write a Press Release (That Doesn’t Get Deleted) - Learn how to choose wisely, lead by example, and pitch wisely.
  2. How to Use Data to Ensure Content Success - Make sure you're identifying and following the correct signals to success.
  3. How to Write an Email Your Customers Will Give a Crap About - Clearly define your goals and condense your messaging.
  4. How to Write a Byline That Positions You as a ‘Thoughtful’ Leader - Don't repeat yourself, identify article topics that relate to business goals, outline your thoughts, and most importantly, start writing!

For more, visit blog.airpr.com.

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Paul Kontonis

Paul is a strategic marketing executive and brand builder that navigates businesses through the ever changing marketing landscape to reach revenue and company M&A targets with 25 years experience. As CMO of Revry, the LGBTQ-first media company, he is a trusted advisor and recognized industry leader who combines his multi-industry experiences in digital media and marketing with proven marketing methodologies that can be transferred to new battles across any industry.

https://www.linkedin.com/in/kontonis/
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