PRSA-NY Unveils 2024 Big Apple Awards Shortlist, Spotlighting Innovation and Mentorship in PR

The Public Relations Society of America’s New York chapter (PRSA-NY) has unveiled the shortlist for the 2024 Big Apple Awards, celebrating excellence in public relations across the New York region. The winners will be announced at the 2024 Big Apple Awards on Wednesday, October 30, at Manhatta in New York City.

This year’s event, themed “Collaboration and Innovation,” focuses on the industry’s efforts to foster mentorship and forward-thinking solutions for the future. The shortlist recognizes leading public relations agencies and organizations that have demonstrated innovation and impact in their respective fields. Among the nominees are major brands and campaigns from 360PR+, HUNTER, Diffusion PR, and more.

Notable entries include campaigns like “Salad and Go Turns Receipts to Greens” by 360PR+, and “Lysol Debuts ‘Air-aoke’ Pop-Up” by HUNTER. Additionally, highlights from the “Best Use of Spokesperson/Influencer” category include 360PR+ for its collaboration with Little Leaf Farms and AGEAN Public Relations for Priceline’s “Eras to End Zone” challenge.

The event is generously sponsored by several key industry players, including 360PR+, Burson, HUNTER, PRophet, Edelman, Notified, The Art Stevens Group, and Hill & Knowlton.

The Big Apple Awards luncheon will also feature the 15 Under 35 Awards, sponsored by PRophet, which recognizes emerging talent in the industry. This year’s focus on collaboration and innovation reflects the industry's commitment to mentorship, creativity, and driving the public relations field forward.

BIG APPLE AWARDS 2024 WINNERS SHORTLIST

Events & Observances Group
Events & Observances (One to Seven Days), Events & Observances (More than Seven Days)

• Salad and Go Turns Receipts to Greens and Spurs Sales in Houston
  360PR+ | Salad and Go

• Celebrating 100 Years of Stella Cheese
  Carmichael Lynch Relate | Stella Cheese

• Lysol Debuts ‘Air-aoke’ Pop-Up to Showcase New Sanitizer's Power
  HUNTER | Lysol

• Catching Snowflakes in a Bottle
  Three Cheers PR | Stranahan’s Colorado Whiskey

SPOTLIGHT: Best Use of Spokesperson/Influencer

• Little Leaf Farms & Corporate Natalie Transform the Sad Desk Salad
  360PR+ | Little Leaf Farms

• Trainline: Your Ticket to Europe
  360PR+ | Trainline

• From Tokyo to the Big Game: Priceline’s “Eras to End Zone” Challenge with Victoria Browne
  AGEAN Public Relations | Priceline

• “WTF is OTF?! Comedy Event” Blended Humor and Fitness to Ease Gym-timidation
  Orangetheory Fitness and Coyne PR | Orangetheory Fitness

• Spiking Awareness, Distribution & Trial for Guy Fieri’s New Canned Alcohol Brand – & Its Lesser-Known Maker
  Three Cheers PR | Two Roads Brewing

• MiraLAX Exposes The Gut Gap
  Bayer Consumer Health and Coyne PR

• KIND Launches Donna’s Purse Snacks with America’s Favorite Football Mom
  Zeno Group | Kind Snacks

Marketing Consumer Products

• Little Leaf Farms Leans into the Curve
  360PR+ | Little Leaf Farms

• The Last Barf Bag: A Tribute to a Cultural Icon by Dramamine
  360PR+ | Dramamine

• Frankie Muniz Encourages Allergy Sufferers to Live Life in the Fast Lane at the Claritin Clear 500
  Bayer Consumer Health and Coyne PR | Claritin

• Capturing New Frontiers and Audiences - Diffusion and GoPro
  Diffusion PR | GoPro

• Perrigo x HAVAS Red: The Smart, Sexy and Seriously History-Making Launch of Opill®
  Havas Red | Opill®

• LACTAID Partners With Kelis to Get You to Drink Real Dairy
  HUNTER | LACTAID

• Catching Snowflakes in a Bottle
  Three Cheers PR |Stranahan’s Colorado Whiskey

Integrated Communications

• The Last Barf Bag: A Tribute to a Cultural Icon by Dramamine
  360PR+ | Dramamine

• Frigo Cheese Heads: Tapping into Tween Creativity to Drive Brand Awareness
  Carmichael Lynch Relate | Frigo Cheese Heads

• Seafood From Norway - An Epic Saga of Taste, Sustainability, and Success
  Padilla | Norwegian Seafood Council

• Reducing Ag’s Carbon Footprint 1 Million Acres at a Time
  Padilla | Agoro Carbon

Marketing Business-to-Business

• Changing the Game: Phenix x Diffusion Spotlight Streaming Delays from the 2024 Super Bowl
  Diffusion PR | Phenix

• Conquering Misconceptions in AI-Guided Mental Health Services – Diffusion x Wysa
  Diffusion PR | Wysa

• Raising the Alarm: Shining a Media Spotlight on AI-Generated Child Abuse
  Gregory FCA | Raising the Alarm

• Reducing Ag’s Carbon Footprint 1 Million Acres at a Time
  Padilla | Agoro Carbon

Corporate Social Responsibility

• Claritin Aims to Reduce Pollen Levels One Female Tree at a Time with The DiversiTree Project
  Bayer Consumer Health and Coyne PR | Claritin

• Aruba Encourages Travelers to Savor "Paradise on Tap"
  Zeno Group | Aruba Tourism Authority

Reputation / Brand Management & Brand Engagement

• “Don’t Give Up…Don’t Ever Give Up!®: The 30th Anniversary of the V Foundation for Cancer Research”
  Coyne PR | The V Foundation for Cancer Research

Public Service

• NARCAN® Nasal Spray: Ready to Rescue
  Emergent BioSolutions with Curation Communications, a GCI Group company | NARCAN® Nasal Spray

Marketing Consumer Services

• Aruba Encourages Travelers to Savor "Paradise on Tap"
  Zeno Group | Aruba Tourism Authority

SPOTLIGHT: Experiential Marketing

• NARCAN® Nasal Spray: Ready to Rescue
  Emergent BioSolutions with Curation Communications, a GCI Group company | NARCAN® Nasal Spray

• STARRY® Dial a 3: STARRY® HAD TO DO MORE THAN ADVERTISE DURING THE GAME. WE HAD TO BECOME THE GAME.
  Golin New York | STARRY®

SPOTLIGHT: Video

• Cetaphil Game Time Glow
  Lippe Taylor/prompt. | Cetaphil

• CeMe: Making Cervical Cancer Patients Stories Seen and Heard
  Genmab & Pfizer with GCI Group | CeMe

SPOTLIGHT: Brand Engagement

• The Last Barf Bag: A Tribute to a Cultural Icon by Dramamine
  360PR+ | Dramamine

SPOTLIGHT: Media Relations

• NewYork-Presbyterian Raises Awareness of Groundbreaking Advance in the Treatment of Sickle Cell Disease Through One Patient's Inspiring Story and Physician Expertise
  NewYork-Presbyterian | NewYork-Presbyterian