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CommPRO|Industry News
CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.
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The Ongoing Importance of Press Releases in PR Strategies
For decades, press releases have been a staple in the public relations toolbox, providing companies with a reliable method to disseminate their latest news.
Press Releases and SEO Strategies for Savvy Public Relations Pros
Here’s why press release SEO is crucial and some best practices for maximizing its impact, specifically for seasoned public relations experts who think they know it all.
Mastering Press Release Outreach (A Reminder)
Compiled from the best practices of veteran communicators, here are ten easy reminders for experienced PR pros who might be a tad too "seasoned" to remember everything.
Transform Your Media Outreach Strategy
This guide offers practical advice and actionable insights designed to help PR professionals navigate the competitive media landscape.
Insights For How to Be More Strategic with Your Press Releases
PR professionals are encouraged to see press releases as powerful components of a holistic marketing approach that can significantly enhance brand visibility and media coverage.
Maximize the Impact of Your Press Releases with These Proven Strategies
Here are some strategies to help your press release stand out and maximize its impact.
3 Ways to Level-Up Your Next Earnings Call
When it comes to preparing to communicate quarterly earnings, it’s easy to fall into routine – and with good reason – in a challenging market, it’s critical to remain steady, predictable and minimize risk.
The Evolving PR & Marketing Partnership
Learn how PR can improve its position through tech adoption, data analysis and ROI measurement—all by working in unison with marketing teams.
3 Reasons Why PR Professionals Need to Adopt New Technologies
The PR industry is under increasing pressure to innovate, evolve and make better use of data to prove its value.
How Top Universities Use UGC to Boost Recruitment
Both University of Oxford and Harvard Law School host annual events and programs with the goal of attracting new students. Learn how they made use of our social media Amplify Board to reach their goals.
How Using an All-in-One PR Platform Improves Business Efficiency
Venture Cup, a Scandinavian contest in which entrepreneurs compete for investment capital, was able to lower costs and increase website traffic.