Public Relations Global Network (PRGN) Marks 25 Years as the World’s Local Agency

CommPRO Editorial Staff

One of the largest international networks of independent public relations agencies, the Public Relations Global Network (PRGN), marked its 25th anniversary this year.  At their  fall meeting in Kyoto, Japan, they welcomed three new member firms from Asia, Central America and South America.

PRGN celebrates this 25th anniversary milestone with 51 agency partners spread across six continents and more than 40 countries.

“We see real enthusiasm from PR firms around the world in joining the community of agencies that comprise PRGN,” said Christina Rytter, current president of PRGN and managing director / founder of Copenhagen, Denmark-based Scandinavian Communications. “These individuals and their teams are true leaders in their respective markets and countries – smart, forward-looking and highly-integrated in how they approach our field today. Their interest, and the continued growth of our network, demonstrates the health and vitality not just of PRGN, but also the independent PR agency market worldwide.”

Rytter added that the growth of PRGN also “is a testament to the depth of knowledge sharing, business opportunity and personal relationships cultivated across our network.”

The three agencies welcomed to PRGN during the Kyoto, Japan network meeting are:

• Another Company (Mexico, Columbia, Panama) – Another Company (Mexico, Colombia, Panama) – Another Company is the top independent PR and communications agency in Mexico with offices in Columbia and Panama. The company and its people are always evolving and looking to create cutting-edge content strategies that break paradigms and truly connect brands, media and customers. Another Company is a team of passionate professionals specialized in different business units and services with strong expertise in the Latin American market. Clients include some of the world’s top Fortune 500 companies looking to do business in Mexico and beyond. Examples are Waze, Hubspot, Calvin Klein, SAP, Tim Hortons, Adidas Group, Prada, Peninsula Hotels and others.
• Perspective Strategies (Kuala Lumpur, Malaysia) – Perspective Strategies is a full-fledged strategic communications and issue management firm with services in public affairs, brand communications and stakeholder engagement. The firm’s expertise is built on years of experience of working in a comprehensive range of industries and businesses. Perspective’s team has strong credentials in corporate reputation, investor relations, brand and marketing communications as well as communications capabilities building for clients. Clients include key government agencies, public listed companies and multinational brands such as the East Coast Economic Region Development Council, the Malaysia Digital Economy Corporation, PETRONAS, Durex, among others.
• SMARTPR (São Paulo, Brazil) – Established in 2002, with backgrounds in communications, advertising, public relations, journalism and design, SMARTPR is an independent PR firm in Brazil with a proven track record of assisting clients by developing long-term relationships with stakeholders such as journalists, influencers, business to business communities, employees and consumers. Above all, the people within the firm are business consultants with a special ability to drive results through content and relationships. Clients include Expedia, BuzzFeed, Waze, AWS – Amazon Web Services, Logitech, Pinterest, Level 3, among others.

A Deeply Connected Network

Twice a year PRGN and their partners meet to discuss best practices, find new ways to collaborate and develop global business partnerships – as well as forge meaningful personal relationships.

All of the agencies that are members are owner-operated public relations and marketing communications firms, there to share expertise and resources.  PRGN agencies provide worldwide coverage for businesses looking for either in-market / on the ground expertise or a more cohesive and accountable multi-market / multi-country solution. PRGN agencies also offer decades of industry expertise across nearly all major business and sector verticals.