Silver Anvil Judge’s Tips – Dawn M. Doty, APR, Professor, University of Colorado Boulder

PRSA Anvil Awards
Written By Paul Kontonis

DAWNDOTYAfter judging PRSA Silver Anvil awards for many years, here are four key tips I have for you for your entry:

  1. Review other award-winning campaigns in the case study library on PRSA.org. Even if you only have time to read one, do it! It’s worth the time.
  2. Allow time before the deadline to have someone on your team who has never worked on the campaign to read your entry.  This effort can help to ensure that the campaign makes sense to someone – like the judging team, for example – who may have never heard of the work.
  3. Short on time near the deadline? Place the bulk of your effort on writing the best possible two-page summary over time spend on compiling supporting materials.
  4. Did you do something amazing with minimal $$$? Enter! Award-winning work doesn’t always equate to big budget campaigns

For more information, click here: https://bit.ly/2018anvils.

Entry deadline is today!

Paul Kontonis

Paul is a strategic marketing executive and brand builder that navigates businesses through the ever changing marketing landscape to reach revenue and company M&A targets with 25 years experience. As CMO of Revry, the LGBTQ-first media company, he is a trusted advisor and recognized industry leader who combines his multi-industry experiences in digital media and marketing with proven marketing methodologies that can be transferred to new battles across any industry.

https://www.linkedin.com/in/kontonis/
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Silver Anvil Judge’s Tips – Jamie Haines, APR, Vice President, Communications, American Public Television
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Silver Anvil Judge’s Tips – Tina McCorkindale, Ph.D., APR, President & CEO, Institute for Public Relations