Silver Anvil Judge’s Tips – Tina McCorkindale, Ph.D., APR, President & CEO, Institute for Public Relations

PRSA Anvil Awards
Written By Paul Kontonis

As a “senior” PRSA Silver Anvil judge, my best piece of advice is to make sure that every single component required—Research, Planning, Execution, and Evaluation—is thoroughly described in the two-page Summary. If you have a submission that has great Execution, but falls short in the other areas, it probably won’t rise to the top. Research and Evaluation are the two areas that entries typically gloss over the most frequently. Also don’t bury your goal and objectives, and make sure your objectives use the SMART acronym (specific, measurable, attainable, relevant, and time-bound). Good luck! 

For more information, click here: https://bit.ly/2018anvils.

Entry deadline is today!

Paul Kontonis

Paul is a strategic marketing executive and brand builder that navigates businesses through the ever changing marketing landscape to reach revenue and company M&A targets with 25 years experience. As CMO of Revry, the LGBTQ-first media company, he is a trusted advisor and recognized industry leader who combines his multi-industry experiences in digital media and marketing with proven marketing methodologies that can be transferred to new battles across any industry.

https://www.linkedin.com/in/kontonis/
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Silver Anvil Judge’s Tips – Dawn M. Doty, APR, Professor, University of Colorado Boulder
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Silver Anvil Judge's Tips - Cheryl I. Procter-Rogers APR, Fellow PRSA, PRSA Past President