The AI Mirage of Perfect Grammar, But Imperfect Communication

The AI Mirage of Perfect Grammar, But Imperfect Communication

DeepSeek was downloaded 16 million times in its first 18 days. ChatGPT reached 100 million users in just 60 days - a feat that took Facebook four-and-a-half years. As Ray Kurzweil argued twenty years ago in "The Singularity is Near," the pace of technological change is exponential. Today, we're on the steep slope of the growth hockey stick. 

Our human capacity to learn and adopt new ways of working is the sand slowing the gears of change. This is not always a bad thing. It is important to take the time to ask fundamental questions about how we use AI in communications and PR, and for something as fundamental as writing.

AI-generated writing is a subset of content generation, which is a subset of AI-use cases built on the backbone of Large Language Models (LLMs) and Large Modal Models (LMMs). Andrew Ng, one of the industry’s leading lights, suggests we need to think of AI as electricity. Tools and agents are essentially appliances with specific purposes, that can be applied to almost every human endeavor.

Read more at CoCreations.

Simon Erskine Locke

Simon Erskine Locke is founder & CEO of communications agency and professional search and services platform, CommunicationsMatch™, and a regular contributor to CommPRO.biz. CommunicationsMatch’s technology helps clients search, shortlist and hire agencies and professionals by industry and communications expertise, location, size, diversity and designations. CommunicationsMatch powers PRSA’s Find a Firm search tools, and developed the industry’s first integrated agency search and RFP tools, Agency Select™, with RFP Associates.  

Previous
Previous

YouTube Shorts Views Are About To Surge—Here’s What That Actually Means

Next
Next

Lies, Leaks, and PR Disasters That Could Have Been Avoided