A former agency pro becomes a first-time client and uncovers surprising lessons about marketing partnerships, collaboration, and client expectations.

Are brands wasting millions on Super Bowl and Olympic sponsorships, or is there a smarter way to win the marketing game?

Join top industry leaders for CommPRO’s February 20 Communications Town Hall as they explore how the new administration’s policies are reshaping media strategy, corporate risk, and public relations in an open, interactive discussion.

With M&A activity surging and private equity driving new opportunities, top industry dealmakers at the CommPRO + CommunicationsMatch™ breakfast revealed what agency owners need to know to capitalize on 2025 acquisitions.

Kendrick Lamar’s Super Bowl halftime performance was a masterclass in strategic communication, authenticity, and cultural storytelling, offering key lessons for brand messaging in high-stakes moments.

Experts on CNBC and beyond should retire the overused “Thanks for having me” and confidently own their expertise with a stronger sign-off.

Sports marketers need to rethink their reliance on mega-events like the Super Bowl and Olympics, as shifting consumer habits and rising costs make alternative sports sponsorships—such as women’s sports, soccer, and pickleball—a smarter, more effective investment.

Foreign companies can’t afford to retreat from U.S. public affairs—winning over the swayable middle with a campaign-style PR strategy is the key to survival.

TikTok isn’t going anywhere—despite political debates and security concerns, the platform continues to shape digital culture, making it an essential space for brands looking to engage and grow their audiences.

In a turbulent year, businesses and individuals must develop a hierarchy of values to navigate ethical dilemmas, defend against ideological attacks, and make principled decisions that align with their core beliefs.

The upcoming Communications Town Hall will tackle the growing legal and political pressures on the media industry, following recent controversies over journalistic independence, corporate risk aversion, and content moderation.

Are Super Bowl ads a brilliant marketing investment or a $7 million mistake? Experts reveal the truth behind the hype.

Despite claiming, that Dunkin’ Brand is apolitical and does not take political stands, the brand actually took a political stand by not taking a political stand.

President Trump 2.0 is speaking with a Forked Tongue.

AI tools like ChatGPT are disrupting Google’s dominance. Learn how to adapt with LLMO and stay ahead in the evolving search landscape.

As the Super Bowl approaches, media attention shifts from football to pop culture, leaving brands with sky-high ad costs and little earned media impact.

Insights on the implications of Meta’s policy changes on misinformation, brand safety, and the evolving landscape of social media communication from industry leaders.

Bill Davies is reshaping Racepoint Global by blending experiential expertise with cutting-edge technology to drive growth and create impactful, integrated campaigns.

The first headlines of 2024 already offered key PR lessons—are we in for more of the same in 2025?