In 2024, hijacking engagement surged with real-world consequences, and in 2025, brands must focus on early detection and proactive crisis strategies to protect their reputations amid growing cultural and political risks.

Melissa Rieger shares how her personal journey and career shift led to the development of her "Four E’s" framework, offering insights for leaders to boost empathy, enthusiasm, efficiency, and effectiveness.

Neil Foote warns that Meta's new content strategy could open the floodgates to unchecked hate speech and misinformation online.

Discover how industry leaders are coming together to tackle Meta’s misinformation dilemma in CommPRO’s groundbreaking Communications Town Hall.

2025 is set to revolutionize communications, pushing professionals to innovate and adapt to new technologies or risk being left behind in an ever-evolving landscape.

AI is poised to revolutionize the media and communications industry, transforming how news is distributed and forcing professionals to adapt or risk being left behind, just as the Ford Model T reshaped industries a century ago.

Marian Salzman reflects on 30 years of trendspotting in her 2025 report, blending bold insights on the future, personal responsibility, and disruption, while hinting at what's next.

Discover the game-changing insights from the most engaged articles shaping the future of communications.

As we commence 2025, this article explores how communications professionals can harness the power of unity, freedom, and shared values to become heroes in a divided world.

As we close the books on 2024, we thought it might be helpful to dog-ear a few pages—namely, those featuring three big conversations that mattered this year and will continue to grow in importance in 2025.

The media landscape in 2025 will demand PR and marketing leaders to navigate fragmented audiences, evolving platforms, and AI-driven challenges with innovative, trust-building strategies.

Turn your New Year’s resolutions into opportunities by using PR skills to plan smarter, build community, and fuel curiosity in both work and life.

Building trust today means creating communities where people feel they truly belong, turning consumers into collaborators and brands into partners.

Explore how mergers, private equity, and industry shifts are reshaping communications at this exclusive roundtable.

The shocking murder of UnitedHealthcare’s CEO reveals a deepening crisis of public distrust in corporate America, highlighting the urgent need for systemic change.

2025 Marks the End of Googling as AI Redefines How Professionals Find and Trust Information

AI is the shiny new crutch catapulting humanity into a surreal Age of Super-Thinkers—just don’t let it steal your moral compass along the way!

From political upheaval and corporate missteps to natural disasters and public health scares, 2024 was a masterclass in crisis communication, underscoring the need for agility, transparency, and decisive leadership in the face of chaos.

America’s journey from hope to division reveals a stunning reversal where billionaires are saviors, immigrants are criminalized, and the government is cast as the enemy.

Discover the revolutionary PR trends reshaping brand storytelling and audience engagement in 2025—adapt now or risk being left behind!