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Why Cutting Your Brand Budget Now Is the Fastest Way to Fall Behind
Pulling back on brand investment during economic downturns may seem prudent, but history shows it’s the quickest way to lose relevance, trust, and market share to bolder competitors.
Cathy Renna Challenges the Status Quo and Demands Action for LGBTQ Rights
Cathy Renna, a trailblazing LGBTQ advocate, exposes the urgent need for authentic allyship, strategic activism, and media accountability in the fight for equality.
Stability Wins in a Recession While Panic Destroys Brands
With growing economic uncertainty and fears of a slowdown, how should the C-suite lead brand messaging to reassure stakeholders and maintain trust?
Historically Disadvantaged Students Reflect on DEI Cutbacks
Students from historically disadvantaged communities share their perspectives on the rollback of DEI programs, emphasizing resilience, unity, and the ongoing fight for equal opportunities in education and the workplace.
AI’s Digital Gold Rush Is Fueling a Trust Crisis—And No One Is Ready for the Fallout
As generative AI accelerates the rise of fake content and fraud, the battle to preserve trust in the digital economy hinges on identity verification, content authentication, and safe online spaces.
Sir Martin Sorrell on Global Shifts, AI, and the "Chameleon Economy"
At Davos, Sir Martin Sorrell and Daniel Newman discuss the global economic landscape, AI’s transformative role, and the political uncertainties shaping business strategy.
AI Is Reshaping Leadership—Here’s How Women Are Fighting to Stay in Control
As AI transforms corporate communications, women leaders are taking bold steps to ensure they remain at the forefront—championing education, ethical AI, and human-centered leadership.
Using CBD? Yes, You Can Be Fired
As CBD use becomes more mainstream, workplace drug testing policies remain inconsistent, with evolving corporate policies, legal challenges, and regulatory uncertainties creating potential risks for employees and employers alike.
Empowering Women's Leadership In AI on International Women's Day
“Accelerate Action” calls for deliberate efforts to ensure women—especially those from marginalized communities—have the education, leadership, and advocacy tools needed to shape an inclusive and equitable AI-driven future.
The Glass Ceiling in PR Is Cracking but Not Fast Enough – Industry Leaders Reveal What’s Next
Top industry leaders are coming together at the next CommPRO Communications Town Hall to tackle the hard truths about women’s leadership in PR, the barriers that remain, and the bold strategies needed to drive real change.
The PR Industry's Role in Championing Diversity Amidst DEI Rollbacks
The PR industry has made progress in diversity, but recent DEI rollbacks threaten that progress—making it more important than ever for PR professionals to champion inclusivity, elevate diverse voices, and hold brands accountable for authentic representation.
How to Work Remotely Using Only Your Smartphone
With AI-driven innovations and cross-platform compatibility, Microsoft’s new Windows app for smartphones and Zoom’s rebranding as an AI-first platform are redefining remote work, making mobile productivity more seamless than ever.
Barbara Nielsen Reflects on Decades of Building a Voice for Polar Bears
Barbara Nielsen shares insights from her decades at Polar Bears International, where she helped shape conservation storytelling, bridge science with public engagement, and adapt to the evolving media landscape.
Shareholder Activism is About to Skyrocket and Companies Aren’t Ready
With shareholder activism set to surge amid shifting regulations, investor demands, and proxy battles, companies must adopt a proactive strategy to navigate the upcoming proxy season and protect their credibility.
From Agency Pro to First-Time Client Learning the Harsh Truth About Marketing Partnerships
A former agency pro becomes a first-time client and uncovers surprising lessons about marketing partnerships, collaboration, and client expectations.
Super Bowl & Olympic Sponsorships Are a $10M Gamble—And Brands Are Losing!
Are brands wasting millions on Super Bowl and Olympic sponsorships, or is there a smarter way to win the marketing game?
CommPRO Announces Lineup for February 20 Communications Town Hall
Join top industry leaders for CommPRO’s February 20 Communications Town Hall as they explore how the new administration’s policies are reshaping media strategy, corporate risk, and public relations in an open, interactive discussion.
M&A in PR is Heating Up as Buyers Line Up for 2025 Acquisitions
With M&A activity surging and private equity driving new opportunities, top industry dealmakers at the CommPRO + CommunicationsMatch™ breakfast revealed what agency owners need to know to capitalize on 2025 acquisitions.
What Communicators Can Learn from Kendrick Lamar’s Super Bowl Halftime Performance
Kendrick Lamar’s Super Bowl halftime performance was a masterclass in strategic communication, authenticity, and cultural storytelling, offering key lessons for brand messaging in high-stakes moments.