The Real Trump Deal

Industry News
Written By Paul Kontonis

CommPRO Editorial StaffThe Real Trump Deal, a new book by negotiating expert Marty Latz, takes a look at how President Donald Trump really negotiates – whether it relates to North Korea, Putin, the trade war, immigration and the border crisis, and numerous other issues.The Real Trump Deal (Brisance Books; June 26, 2018 Pub. Date) by internationally-recognized negotiation expert Marty Latz helps readers become more effective negotiators by comparing:

  • The almost 50 years of negotiating by the most famous, powerful and controversial negotiator alive today, President Donald Trump
  • The experts’ proven research on what works - and what doesn’t work

Latz, a Harvard Law honors graduate and founder of Phoenix-based Latz Negotiation, has been studying and teaching negotiation for over 25 years. He has been recognized as a negotiation expert by many national media, including CNN, FOX, CBS, PBS, USA Today, CQ Roll Call, among others. In his new book, Latz unveils the secrets of Trump’s real negotiation strategies and tactics. Donald Trump made billions in business and has now negotiated for over a year as President of the United States. How good are his negotiation skills? Find out and learn from his successes and failures in business and as President, as Latz analyzes more than 100 Trump negotiations to vividly illustrate what proven strategies he’s used and ignored. Readers will learn practical, powerful strategies from this easy-to-understand book and better grasp the seemingly unconventional and sometimes shocking and entertaining approach Trump has historically taken to get deals done. The Real Trump Deal provides an incredibly unique look at how Trump strategizes, negotiates, and what his negotiation history and style might mean as he now negotiates on behalf of the entire country with our allies and adversaries alike, including economically crucial and life and death issues with:

  • North Korea
  • Iran and Israel
  • China

Since 1995, Latz has taught over 100,000 lawyers and business professionals around the world how to more effectively negotiate – including in Hong Kong, London, Beijing, Shanghai, Singapore, Prague, Brussels, Seoul and Bangkok - and has negotiated for The White House nationally and internationally on The White House Advance Teams. Latz was a Teaching Fellow at Harvard’s Kennedy School of Government, where one of his students was former President Barack Obama. 

Paul Kontonis

Paul is a strategic marketing executive and brand builder that navigates businesses through the ever changing marketing landscape to reach revenue and company M&A targets with 25 years experience. As CMO of Revry, the LGBTQ-first media company, he is a trusted advisor and recognized industry leader who combines his multi-industry experiences in digital media and marketing with proven marketing methodologies that can be transferred to new battles across any industry.

https://www.linkedin.com/in/kontonis/
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