What Communication has in Common with the Goldfish

Corporate Communications
Written By Paul Kontonis

USC AnnenbergGoldfish swimming around in their bowls.They have no conception of the water. It’s just there. But when do they notice it? When all of the sudden it is not there! Or when it has gone bad.

Communication as the basis of corporate and organizational culture

Communication is like water for the goldfish. For corporations to small business, from government to nonprofits, from education to the arts, it is the very basis of organizational life, but we notice it only when it is not there. Or when it has gone bad--sometimes very, very bad.The modern workplace is increasingly driven by data analytics, which makes targeting and delivering your message more important than ever. An online Master of Communication Management degree from USC can help you gain the skills to connect with an audience more effectively and with greater authority.USC's applied approach to real-world business strategy includes an enhanced focus on audience analysis and consumer behavior, preparing you for leadership roles in advertising, public relations, market research, sales and more.

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Real-World Communication Strategy for the Digital Age

Paul Kontonis

Paul is a strategic marketing executive and brand builder that navigates businesses through the ever changing marketing landscape to reach revenue and company M&A targets with 25 years experience. As CMO of Revry, the LGBTQ-first media company, he is a trusted advisor and recognized industry leader who combines his multi-industry experiences in digital media and marketing with proven marketing methodologies that can be transferred to new battles across any industry.

https://www.linkedin.com/in/kontonis/
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