Working as a copywriter requires a diverse set of skills. You need to be able to write compelling copy that sells while also having strong research, editing, and project management abilities.

Amidst this dynamic environment, Media.com empowers communicators to regain control of their reputation, swiftly respond to misinformation, share their stories free from interference, and stay informed about topics of interest.

Ever since the famous 2015 “Americans have the same attention span as goldfish” study released by Microsoft which was later redacted, communicators, marketers and some C-suite leaders believe stakeholders will get distracted or tune out if a message or piece of content isn’t delivered not just compellingly but also super quickly.

If you closely observe the nation’s leading corporations, you’ll notice there’s been a pendulum shift in the chief communications officer’s role.

Creating a clear and identifiable company image for consumers is of utmost importance. A clean company image will have a more significant impact than companies might think. 

Global consulting firm Korn Ferry recently published its Chief Communications Officer survey, inviting the most senior-level comms executives at Fortune 500 companies to weigh in on their growing influence, org structure and more.

The 36th Annual PRSA-NY Big Apple Awards is now accepting early submissions from organizations and independent PR professionals.

Cable news political broadcasters are arguably the primary user of “inside baseball,” terminology, the most recent major example being on May 24, when an overload of twitter users made the site crash, derailing Gov. Ron DeSantis’s announcement that he was officially running for president.

By implementing LGBTQ+ communications best practices in our marketing and public relations, we can all do our part to foster a more inclusive environment, promote understanding, and celebrate diversity every day of the year.

On Wednesday, May 3rd, Revry took the IAB stage as the first LGBTQ-focused presentation since the NewFronts’ were founded in 2012.

Among trending conversations in our field about the future of communications, the rise of generative AI and ways to make internal comms resonate with the right audiences, a human thread links everything together.

A sustainability program helps meet stakeholder expectations and enhances competitive advantage through a well-rounded approach to risk management.

Collaborations between lawyers and communications professionals often leave both parties with a sense that the other comes from opposite ends of the earth and never the twain shall meet.

President Biden’s cardinal mistake was to use the phrase “no comment” in three of his four replies, a PR 101 “no no” when ducking reporter’s questions on an issue of importance to the country.

Throughout my PR career I have been criticized for frequently telling clients and account groups the truth: What they want in a program will not work with the media because it is too self-serving and lacks originality, news or feature use possibilities.

In this video from 1Sustainability, Philip Haid the Founder and CEO of Public Inc, discusses how you effectively communicate your sustainability goals, plans and both inside and outside your organization.

Is your ad featuring an East Asian man as a nerd actually reinforcing dangerous stereotypes? When and how should you use “Black American” in your copy or scripts? Should there be a hyphen in “Filipino American”?

The word “trivial” has become an important  much used adjective by cable news hosts when the subject concerns former President Donald Trump’s alleged hush money payment to adult film actress Stormy Daniels.

There are ESG communications challenges when there is stark news about dangerous effects of climate warming such as awakening a zombie virus.

From a public relations and communications perspective, the value of relativity starts with the idea that communications programs and businesses operate within a defined universe of agencies, clients, ideas, content, and media.