Why You Need to Include International Holidays in Your Content Planning
During the holiday season, it can be easy to imagine that the whole world must be singing along to the same carols, eating the same sweets, hanging the same twinkly lights, and buying the same ugly sweaters as we do in the United States.But around the world, holiday traditions (and holidays themselves) are as unique as the cultures in which you find them.Of course, you’re probably familiar with some of the more traditional holiday celebrations, such as Brazil’s Carnival or Chinese New Year. However, have you heard of Scotland’s Up-Helly-Aa or Nyepi Day in Bali?As the world gets smaller and smaller thanks to digital media, PR practitioners and marketers have more opportunities – and responsibilities – to cultivate a global audience with their brand’s press releases and content.We all need to be mindful not just of the holidays happening in our own region, but of timely international holidays that impact our audiences elsewhere.
Read on to learn about a few of the world’s unique celebrations, plus three tips for effective holiday communications. Then bookmark PR Newswire’s Global Holiday Alert for a comprehensive, year-round list of other nations’ holidays.
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