Women's Marketing, Inc. and AllWork Unveil Research at Millennial 20/20 Conference
A Commpro News Update
Leading marketing services agency Women's Marketing is partnering with AllWork, the platform enabling the transformation of the retail industry to an on-demand freelancer staffing model.
The study they are hosting is examining how Millennials look for work today, and findings are being revealed at The Millennial 20/20 conference in New York.
The study took a survey of 1,000 men and women across three generations—Millennials, Gen X, and Boomers—identifying some of the unique attributes of the Millennial path-to-employment, including the fact that:
- 42% of Millennials would rather sit in traffic than look for a job
- 42% would rather go bathing suit shopping!
The findings illustrated just how Millenials focus on employment and finding employment: from judging a company based on its public profile, and their interview process, to the importance of personalized on-the-job training once hired. The study carefully explores how employers must adapt to recruit and retain the right talent for their business.
"Women's Marketing is excited to partner with AllWork, an innovative company that is changing how companies, and retailers, sell product. We're proud to fuel AllWork's deep understanding of the Millennial workforce, which will help create modern thinking and business practices to optimize Millennial talent," says Andrea Van Dam, CEO of Women's Marketing.
"Our focus is to help companies adapt to a new workforce that is being influenced by the millennial generation who have a great desire for flexibility. We want to help companies understand how to adapt to millennial preference when it comes to the future of work. This study provides unique insight into how millennials look for work, select the places they work, and plan their career path," says Glenn Laumeister, CEO of AllWork.
