2016 EMEA SABRE Awards - Winners Announced

A CommPRO News Update...

The EMEA SABRE Awards is one of the premier showcases for public relations agencies around the world and this year Ogilvy PR was one of the big winners, proving its ability's credentials in producing world class, effective communications for its clients.Ogilvy PR and their partners were recognized in the following categories:CONSULTANCY OF THE YEAR

• Middle East PR Consultancy of the Year: Memac Ogilvy (WPP);

GOLD SABRE AWARD(GEOGRAPHIC CATEGORIES)

• FRANCE for The Marathon Walker – "Water for Africa" with Ogilvy Public Relations Paris;
• MIDDLE EAST for "Coca-Cola: Ramadan Dark Iftar" – Coca-Cola with Memac Ogilvy Public Relations;
• GLOBAL CAMPAIGN for "The Philips Breathless Choir" – Philips with FleishmanHillard, as part of OneVoice Connect, a consortium of Omnicom agencies and Ogilvy & Mather, London;

In addition, Ogilvy PR and its clients were nominated as finalists in the following categories:PLATINUM SABRE AWARD FOR BEST IN SHOW

• "Coca-Cola: Ramadan Dark Iftar" – Coca-Cola with Memac Ogilvy Public Relations;

AGENCY OF THE YEAR

• Pan-EMEA Consultancy of the Year: Ogilvy PR;

DIAMOND SABRE AWARD

• RESEARCH AND PLANNING for Breast Cancer Awareness Campaign – Roche Lebanon with Ogilvy & Mather Beirut;

GOLD SABRE AWARD(GEOGRAPHIC CATEGORIES)

• AFRICA for Add Hope | World Hunger Month – "Story of Hope" – KFC with Ogilvy Public Relations;
• FRANCE for The Marathon Walker – "Water for Africa" with Ogilvy Public Relations Paris;
• MIDDLE EAST for "Coca-Cola: Ramadan Dark Iftar" – Coca-Cola with Memac Ogilvy Public Relations;

GOLD SABRE AWARD(PRACTICE AREAS)

• BLOGGER OUTREACH for "#AmexExplorers" – American Express with Memac Ogilvy Public Relations;
• CORPORATE SOCIAL RESPONSIBILITY for "GROHE TURN WATER INTO FOOD Campaign" – GROHE Middle East & Africa with Memac Ogilvy & Mather Beirut;
• EMPLOYEE COMMUNICATIONS for "When Merck became Merck" – Merck Group with Ogilvy Public Relations;
• MARKETING TO WOMEN for "You Are a Woman. You Have the Power!" – NOVARTIS ONCOLOGY HELLAS with Asset Ogilvy Public Relations;
• PUBLIC EDUCATION for "Be Seen" – Momentum Short-term Insurance with Ogilvy Public Relations;
• SOCIAL MEDIA/SOCIAL NETWORKING CAMPAIGN for "Give Me Strength" – Lucozade with Ogilvy Public Relations;
• SPECIAL EVENT for "Opening of the New Suez Canal" – Suez Canal Authority with MEMAC Ogilvy Public Relations – MENA;

GLOBAL SABRE AWARD(INDUSTRY SECTORS)

• AUTOMOTIVE for "The Launch of Nexcel" – Castrol with Ogilvy Public Relations;
• HEALTHCARE PROVIDERS for "#sharehappyhearts" – Aster Medical Center Bahrain with Ogilvy PR – Bahrain;
• HOME AND FURNITURE for "GROHE Design Series Program" with GROHE Middle East & Africa with Memac Ogilvy & Mather Beirut;
• PHARMACEUTICALS for "Target the Impact of Depression in the Workplace" – H. Lundbeck A/S with Ogilvy Healthworld.

Michael Frohlich, Ogilvy PR's EMEA CEO, said: "It is always a humbling moment when recognized by your peers as being a top industry agency and I have never felt more proud than I do today as the CEO of this incredible network. Hardworking and relentless in their pursuit for excellence, every one of our offices contributed to the amazing award wins we received at the 2016 EMEA SABRES last night. Grateful thanks also to our clients who inspire us every day to deliver groundbreaking, world class, effective communications that really deliver purpose and results for their brands and businesses.  We look forward to another year of great work, great results and making brands really matter."Stuart Smith, Ogilvy PR's Global CEO, added: Ogilvy PR's Global CEO, added: "This recognition by The Holmes Report underscores the hard work, creativity and innovation of our clients and people. I am incredibly proud of this achievement and congratulate and thank our people, clients and partners in EMEA and beyond, who commit themselves everyday to crafting and delivering best-in-class PR that truly earns influence on behalf of our clients and their brands. Special congratulations to our business in the Middle East (MEMAC) for this year's great honor."