AI Will Revolutionize Media Like the Model T Changed Transportation

Thought Leadership
Written By Dominic Calabrese

Its influence on media and communications will ultimately be comparable to the far-reaching impact that the Ford Model T had on the blacksmithing and equestrian industries in the early 1900s.

"We are seeing media industry layoffs already as more and more jobs and techniques are rendered redundant by artificial intelligence (AI)," adds Anna Marie Imbordino, CEO of South Carolina-based Buzz Media Group, LLC.

Imbordino states that as a communications strategist, what fascinates her most about AI tools is the impact they are going to have on news and content distribution in the new year ahead and beyond. 

"Media outlets are more hybridized and digital focused than ever before, opting towards more automation and algorithm driven solutions," she points out.  

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Dominic Calabrese

Dominic is an adjunct professor in Columbia College Chicago’s Communication Department where he specializes in public relations, media, writing, presentation skills and non-profit PR.  He is an award-winning public relations professional who has held senior-level positions in academia, government and the non-profit sectors.  Career highlights include his time as senior vice president of public relations at The Chicago Lighthouse in which he garnered major media placements in the Wall Street Journal, CBS Sunday Morning, Washington Post, Los Angeles Times and other prominent outlets.  Dominic also taught courses in the Journalism School at the University of South Carolina. In addition to teaching, he is a contributing writer to Opportunity Magazine, a national publication focusing on blindness issues which is distributed to every member of Congress. A Columbia faculty member for nearly 25 years, Dominic established the Elizabeth Frances Calabrese Scholarship Awards in honor of his late mother for deserving Columbia students, including a separate scholarship for students with disabilities.  He is also a past president of the Publicity Club of Chicago (PCC), the nation's largest association of independent PR practitioners.  For his exemplary service to the PR profession, PCC awarded him its Lifetime Achievement Award in 2019.A former VISTA (Volunteers in Service to America) Volunteer and current Lion, Dominic earned a BA degree (cum laude) from Dominican University and did graduate work at the University of Cincinnati.

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