Apollo 11’s 50th Anniversary: The Story of Sandy Hillman Communication’s Pyramid Award-Winning Program for Kennedy Space Center Visitor Complex
For Sandy Hillman Communications, an agency that has worked on the 200th anniversary of the Star Spangled Banner, the 100th anniversary of the United States’ entrance into World War I, the 70th anniversary of D-Day, and the 75th anniversary of Pearl Harbor, the 50th anniversary of the Apollo 11 moon landing offered a unique challenge – how to ensure attention was focused on their client, Kennedy Space Center Visitor Complex.
Senior vice president, Liz Feldman, shares in this short CommunicationsMatch™/PRSA NJ video on the Apollo 11 50th Anniversary Program, the key lesson from their experience – “find the one differentiator that our client can claim and own, that no one else can.” She adds, “In this instance, the launch happened at Kennedy Space Center.”
She shares with Simon Erskine Locke, Founder & CEO of CommunicationsMatch™, that the heart of the program was a re-enactment of the original launch of Apollo 11 at the Space Center, which was broadcast by CBS. The event included a replay of the original Walter Cronkite commentary, film footage from the launch, and narration by the original “Capcom” Charlie Duke, son of Apollo 11 astronaut, Buzz Aldrin.
“Sandy Hillman Communications has an extraordinary track record around the promotion of national events,” said Anjelica Sena, immediate past PRSA NJ chapter president. “The Apollo 11 anniversary program underscores their creativity, planning, and ambition, and serves as an example of the value and benefits of public relations programs and tools to achieve client goals.”
Watch: The Apollo 11 50th Anniversary: The Story of the PR Program Video
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PRSA NJ is the New Jersey chapter of the Public Relations Society of America, the nation’s largest professional organization serving the communications community. Our nearly 300 members represent corporate, agency, and independent professionals across a wide range of industry sectors. PRSA NJ is led by a board of directors comprised of industry leaders from throughout the state, dedicated to executing on the national association’s vision of “making communications professional smarter, better prepared and more connected through all stages of their career.” This includes providing regular content and events that deliver education, professional development, and networking opportunities to our membership, as well as to the nine student chapters of the Public Relations Student Society of America (PRSSA) at colleges across New Jersey. For more information, visit www.prsanj.org.
