In less than the time it took me to write this sentence, OpenAI’s ChatGPT wrote the following short essay based on the request “Write essay on why PR is valuable for companies?” 

President Biden labeled Rupert Murdoch as the most dangerous man in the world last year, above Putin and Xi Jinping. Murdoch, who currently faces deposition in the Dominion Voting $1.6 billion defamation trial, is not the first media baron to face political ire and controversy.

The 2022 World Cup has been controversial enough without soccer’s governing body scoring an own goal on the eve of the tournament.  

While ostensibly defending FIFA’s choice of Qatar to host what should be a celebration of the beautiful game, Gianni Infantino’s diatribe had journalists literally gasping at its extraordinary tone deafness.  

Twelve years ago, we launched CommPRO.bizas an educational resource for communications professionals. I could have never imagined how far we’ve come. Working with the C-Suite, the contributed content comes from corporate executives, investors, and public relations specialists. Over the years, we expanded into a wide variety of industry sectors, including, marketing, social media, financial communications, public affairs, and events.

Who doesn’t love a circus? - Clients and public relations agencies when request-for-proposal (RFP) processes are run like one!

A common refrain from ordinary working Americans during the pandemic and in our current political climate has been, “I don’t know what to believe.” 

Among the challenges facing clients issuing RFPs is providing agencies with the information they need to participate and the confidence of knowing that the process will be fair and time efficient. 

There are five primary questions communications agencies should ask themselves to improve their new business win ratio. 

The primary and secondary questions outlined here draw on our collective experience from 80,000 agency searches on CommunicationsMatch™, dozens of agency search consulting engagements, research, and leadership roles in companies and agencies. 

We tend to think of inflation in the context of modest annual price increases that drive up the cost of living. Each year the price of what we buy rises by a few percent. Salaries and charges for services are increased to match or exceed this. 

In a new CommPRO and Foreign Press Association exclusive free webinar, Karem will discuss what is happening on the ground in Ukraine, why he went there, the battle against disinformation, the importance of truth to our democracy, and the critical role of a free press.