Dance Videos Trend Downward As Shorts Take Over Genre

Reports
Written By The Measure

While still garnering billions of views per year, dance videos have declined in recent years – at least on YouTube.

Data from Tubular Labs shared exclusively with Digiday reveals that dance video views on YouTube declined by 31.4% from 2022 to 2024, from 20.4 billion to 14.0 billion.

  • In that time, YouTube Shorts also took over the dance genre – videos under one minute in length went from 47% of dance video views in 2022 to a staggering 86% in 2024.

Read more at The Measure.

The Measure

The Measure delivers data-driven stories that uncover hidden insights in business, culture, and life, helping professionals make smarter decisions. Through newsletters, special reports, and strategic consulting, it connects organizations with next-gen measurement tools and expert analysis.

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