Social video has become the new search engine, reshaping how consumers discover content and make purchasing decisions—brands that fail to adapt risk fading into digital obscurity.

Dance videos are still pulling in billions of views on YouTube, but shorter formats are dominating as YouTube Shorts now account for 86% of all dance video views.

The FAJA 2025 Consumer Insights Report exposes the game-changing trends in shopping behavior, revealing why brands that ignore personalization, AI-driven marketing, and strategic pricing are destined to lose.

Nielsen’s latest cross-media insights reveal that advertisers clinging to outdated strategies are missing the mark—here’s what every communicator must learn to stay ahead in the 2025-2026 Upfronts/NewFronts season.

The creator economy is reshaping brand strategies, and communications professionals must adapt to stay ahead of the curve.

The 2025 Edelman Trust Barometer underscores the critical role of communicators in combating misinformation and rebuilding trust amid deep societal grievances and widespread mistrust.

Marian Salzman’s 2025 trends reveal how communications professionals must adapt to the shifting global landscape, with local identities, personal climate responsibility, and the need for stability taking center stage.

Is the evolving media landscape truly reshaping consumer influence, or do timeless principles of awareness and trust still reign supreme?

This report reveals that LGBTQ+ consumers, who represent a rapidly growing and influential market segment, demonstrate strong loyalty to brands that visibly support their community.

Being a consistent, empathetic advisor is a big help.

When you make disability inclusion a priority at your company, how does it look?

PR professionals are encouraged to see press releases as powerful components of a holistic marketing approach that can significantly enhance brand visibility and media coverage.

We’re beginning to see a major shift in how companies are talking about unions, both internally and externally.

Birnbach Communications issued its 22nd annual list of top media and marketing trends for the upcoming year.

These insights from Ragan’s recent Employee Experience and Wellness Conference may help reduce departures — or at least help managers and communications leaders understand what factors are going into those decisions.