HUNTER and KWT Global Join Forces to Form Integrated Communications Leader
HUNTER and KWT Global, two established names in marketing and communications, are joining forces to establish a significant new presence in the industry under the HUNTER brand. This coming together, backed by Stagwell Inc., strategically unites the complementary strengths of both agencies to offer expansive marketing solutions across consumer, corporate, and B2B sectors.
The newly integrated HUNTER will leverage its expertise to deliver comprehensive services including public relations, social media management, influencer engagement, content creation, and experiential marketing. The combined entity will operate with nearly 400 employees across four major offices—New York, Los Angeles, Chicago, and London—effectively expanding its reach and impact across two continents.
Grace Leong, continuing as CEO, emphasized the alignment of the businesses with the evolving demands of modern marketing, highlighting the integrated solutions and creative capabilities this union will bring. “HUNTER and KWT Global have always been aligned in delivering innovative, culturally relevant solutions. By joining forces, we are well-positioned to enhance the way we help brands navigate today’s complex media landscape,” said Leong.
A distinctive feature is the leadership team, composed entirely of female executives with extensive experience in marketing innovation and strategic growth. Gigi García Russo remains as Chief Transformation Officer, Gabrielle Zucker takes on the role of Global Chief Client Officer with expanded oversight, and Samantha Turtle steps in as Chief Operating Officer. This leadership structure not only reflects the agencies’ commitment to diverse representation but also marks a significant step in shaping a female-led powerhouse within the communications sector.
The new HUNTER entity will benefit from the respective strengths of each agency. HUNTER has built a strong reputation for its consumer-focused campaigns, working with major brands like Amazon, Reckitt, and Vera Bradley. The agency is recognized for its ability to connect brands with cultural moments, driving engagement through social media, talent collaboration, and innovative content strategies. KWT Global, known for its precision-driven campaigns and solutions-oriented approach, adds depth in sectors such as financial services, health, and wellness, with a client roster that includes Fairmont, Experian, and Tommy John.
“This partnership comes at a pivotal time when clients are seeking unified, digital-first solutions,” explained Gabrielle Zucker. “By integrating our teams, we are creating more comprehensive offerings that bring together consumer insights, creative execution, and strategic expertise.”
The strategic alignment is not merely about scale but about the integration of capabilities to meet the evolving needs of clients across industries. It reflects a broader trend in the marketing and communications industry, where agencies are increasingly positioning themselves to offer end-to-end solutions that address complex brand challenges in a rapidly changing media environment.
As the agencies come together under the HUNTER banner, they will focus on delivering campaigns that drive cultural relevance and enhance corporate reputation. This integration is a key part of Stagwell’s strategy to provide modern marketing solutions through streamlined, multidisciplinary offerings that cater to the needs of today’s brands.
With this move, HUNTER aims to set a new standard in integrated communications, blending creativity, strategic insights, and technology to amplify brand narratives across traditional and digital platforms. The combination of HUNTER’s consumer marketing expertise with KWT Global’s corporate and B2B capabilities positions the new agency as a comprehensive partner for brands looking to make meaningful connections with their audiences.
This collaboration signifies more than just a coming together of two agencies—it is a redefinition of how integrated marketing communications will evolve to meet the future needs of the industry. The focus remains on delivering innovative solutions while fostering an inclusive and supportive workplace culture that empowers employees to thrive in an ever-changing marketplace.
