The Counterintuitive But Proven Way to Increase Reach on LinkedIn
Jill Kurtz, Owner, Kurtz Digital StrategyBuilding your personal brand on LinkedIn takes a lot of time and patience. It is not enough to have a profile. You need to get the attention of the people you want to influence.To be effective on LinkedIn, you need to provide content of value, engage with your network, and reach the right people through your posts.
Get More Post Views
As with all social platforms, LinkedIn wants its members to stay on the platform and engage there. Its algorithms favor certain content types over the others. Understanding what is favored is important to your success.If you want to maximize your LinkedIn post reach, post text-based content without links. Crazy, but true. You don’t want to link your posts to anything.While you don’t want to have links, you do want to cover these favored elements:
- Use a LinkedIn hashtag
- Provide information that is targeted at your intended audience
- Share stories on topics that your network cares about
Pair Articles with Status Posts
LinkedIn articles give you a chance to create content that your connections value. Articles that fall into your area of expertise and that do not have links have the greatest chance of success.But you can’t simply publish articles. You need to do more to make sure that content gets seen.To help boost the reach of your LinkedIn article, create an all-text, shortened version and post it as a status update on your profile.Next, make a comment on your post (yes, your own post) and include the link to the article in that comment. LinkedIn’s algorithm demotes posts with links, so put the link into the comments.Your reach numbers are just the first step. You also need to engage with readers, particularly those who provide feedback through likes, comments or shares. Be sure to engage with everyone who acts on your content in any way.
