Discover how AI is transforming influencer marketing strategies, but at what cost to authenticity and human connection?

Ruder Finn, a renowned communications and integrated marketing agency appointments Corinne Gudovic taking on the role of Head of Consumer and Tera Miller stepping in as Head of Creative Planning.

For communicators, marketers, and media professionals, this research is a roadmap for navigating the future of digital storytelling.

The report delves into attitudes and generational differences concerning personalization, privacy, messaging, advertising, and brand loyalty.

Amidst this dynamic environment, Media.com empowers communicators to regain control of their reputation, swiftly respond to misinformation, share their stories free from interference, and stay informed about topics of interest.

Insights from the M100 judges on unlocking the immersive media for brands in 2024.

Simple lessons for communicators from Rite Aid’s bankruptcy announcement.

What’s the impact of an effective brand visibility and brand awareness strategy on your bottom line? That's something worth exploring.

In recent weeks, the initial enthusiasm surrounding Meta's newly launched Threads platform appears to have hit a snag, as brands are noticeably decreasing their engagement and content output on the platform.

America First Legal (AFL), a legal group founded by Stephen Miller, has filed a lawsuit against Target, accusing the company of making misleading statements about its Diversity, Equity, and Inclusion (DEI) practices and Environmental, Social, and Governance (ESG) policies.

Most companies spend around 9.5% of their revenue on marketing, and it’s vital to get your budget right.

Elon Musk this week ended his destructive charade as the owner and operator of Twitter not by ceding operational control to someone more capable or by admitting his vision for the product is completely unworkable, but instead by just killing it entirely.

If we take Musk and Linda Yaccarino, X’s CEO, at face value, it is the latest in a line of decisions to unburden Twitter from the weight of its past, “move at the speed of light”, and take a new direction.

This question is likely to reach the Supreme Court for a final decision, but what’s the role of brands in this ongoing battle?

As a communicator, whether you work in agency land for brands, inhouse at a government department, within the armed forces, the emergency services or at an NGO, you have the strategic and technical capabilities to make a story fly in the media – whether factually accurate or not.

Bud Light’s mistake was that it folded like wet newspaper the moment critics predictably got together to fling red, transphobic meat at the Anheuser-Busch brewery until some stuck.

If your website design isn’t generating marketing results, it may be time to change things up.

Surveys have shown that consumers want a brand to take a stand on the various political and social issues that are confronting our nation.

A fundamental element of online marketing is consistency. You need to be painstakingly completely consistent so that there is only one you online – one brand, one identity, one message.

Brand pillars are important for brand recognition purposes. They form a framework for developing a brand strategy. An organization uses brand pillars to define their unique position in the market. Brand pillars can be anything from values, visuals, to the workflow. Understanding brand pillars well increases the chances of success of a business.  They are an extremely important part of the business strategy and the important brand pillars are given below.