What's The Best Recipe For Measuring Real Media Impact? (Free Whitepaper)

Image & InnovationIndustry News
Written By Paul Kontonis

Universal3Using media values alone for evaluating your public relations effort is a recipe for disaster. Too often companies focus on advertising equivalencies rather than measuring real media impact. The result? An incomplete picture of your PR effectiveness, or worse, a strategy that damages your brand. Universal Information Services provides research into the science of media measurement and delivers strategic impact reports and dashboards for PR measurement.

Download this free 10-page, best-practices whitepaper and learn:

  • How to measure your impact across all media – traditional, online and social
  • The Top 5 key ingredients needed for real media insight
  • Real-world examples of how our Impact Scores give you deeper insight to improve
    your PR strategy.

Stop analyzing your media results with a half-baked methodology. Learn how Impact Scores based on these 5 key ingredients can perfect your PR campaigns.

 

 

DOWNLOAD NOW >>

 

 

Paul Kontonis

Paul is a strategic marketing executive and brand builder that navigates businesses through the ever changing marketing landscape to reach revenue and company M&A targets with 25 years experience. As CMO of Revry, the LGBTQ-first media company, he is a trusted advisor and recognized industry leader who combines his multi-industry experiences in digital media and marketing with proven marketing methodologies that can be transferred to new battles across any industry.

https://www.linkedin.com/in/kontonis/
Previous

Three Ways to Improve Customer Retention in 2017
Next

How to Unleash Your Inner Social PR Superhero in Just Three Hours