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How Can You Navigate Fake News?
Universal Information Services provides tips on preparing for a PR crisis in the time of fake news. Do you have a plan?
How News Monitors Deal with Fake News?
Universal Information Services explores how news monitoring and measurement services can provide the analysis PR needs to manage the effects of fake news.
How are Echo Chambers, Trust and News Connected to PR?
Universal Information Services is looking at the impact fake news has on the media, consumers, and public relations.
How Does Fake News Impact Public Relations?
Universal Information Services analyzed the impact and origins of Fake News on consumers and public relations.
The Scaramucci Communications Image
The PR Measurement director at Universal Information Services identified three key communication mistakes made by ousted Communications Director, Anthony Scaramucci.
Need a Free PR Evaluation Framework?
If you're looking for free PR evaluation tools to improve your measurement methods, this post offers the best tool currently available.
Why Are AVEs (PR Ad Values) Bad?
Universal Information Services looks at how the use of AVEs in public relations doesn't provide an accurate measure of your exposure, impact, or value.
Not Just Another Measurement Dashboard Post
So how do you get real value from your PR media measurement dashboards? Universal Information Services helps you look at PR dashboards with a clear view.
Twitter, Favorability Rank, and the President
Trump disrupted the 2016 election through his use of Twitter, but has said he won't use the official @POTUS profile. Universal Information Services has analyzed how Obama used Twitter compared to Trump's use.