Conversations That Matter in 2025
As we close the books on 2024, we thought it might be helpful to dog-ear a few pages—namely, those featuring three big conversations that mattered this year and will continue to grow in importance in 2025.
Artificial Intelligence (AI) and Automation
First, AI and automation will absolutely remain hot topics as they continue to transform industries and reshape the future of work.
As AI accelerates from hype to hope to happening, we have no doubt these conversations will heat up in 2025. Bernard Marr agrees, saying: “There is little doubt that artificial intelligence will continue to be the most talked-about technology of 2025” and is “only going to become more deeply interwoven into our lives.” Marr suggests 2025 might be the year we begin to address some of the many unanswered ethical questions about AI—a conversation that really matters.
The Growing Influence of Chip Manufacturers
Another critical topic moving into 2025 is the increasing influence of chip manufacturers. The persistent demand for more advanced, faster, and more powerful technology—embedded ever more deeply into nearly every aspect of life—makes this a daily conversation, both professionally and personally.
Not surprisingly, these two conversations—AI and the rise of chipmakers—are closely related. Chipmakers are working hard to rapidly produce more advanced GPUs necessary to train and develop AI models. In 2025, the market is expected to shift into a return-on-investment phase, with Gartner projecting revenues to reach $51 billion, a 27% increase.
Fueling the ongoing conversation, this U.S. Department of Defense recently invested an additional $160 million through the bipartisan CHIPS and Science Act to bolster research, jumpstart manufacturing, and strengthen supply chains.
Technology and Humanity
Lastly, we expect to see a continued emphasis on conversations that intertwine technology and humanity. We will continue to tell our clients’ technology stories through the lens of human impact—sharing how they empower people and businesses to do more and do better.
Telling “tech for good” stories is in our DNA. Racepoint’s founder, Larry Weber, literally wrote the book on it, mapping out a vision for how companies can harness today’s innovations to unite purpose with profit, create a positive impact on humanity, and drive profound change in the world. Of his latest book, Weber said: “I wanted to write a book that respects technology and gives reasons to be optimistic about it. We should focus on its excellence and go deeper in areas such as agriculture, healthcare, and education.”
During OneRPG, our all-agency offsite, in Boston last August, Larry convened a panel of experts to discuss his book, and the positive effect technology can and should have on our global community.
On the panel was Dr. Alexander Dale, director, global challenges at MIT Solve. Solve invites innovators from around the world to find new ways to use technology to improve the human condition by addressing pressing global challenges. Dale shared examples of how Solve teams are leveraging technology for good, such as using technology to prevent deforestation while boosting local economies and using new tools to diagnose cancer in remote towns with limited access to radiologists.
For an in-depth recap of the panel—which also featured esteemed technology journalist David Kirkpatrick—click here.
