Discover how AI influencers are revolutionizing marketing by challenging the very essence of authenticity and reshaping the future of brand engagement.

This comprehensive analysis provides communicators with crucial insights into the evolving preferences of audiences across various platforms, making it an essential tool for staying competitive and relevant in the digital age.

This report reveals that LGBTQ+ consumers, who represent a rapidly growing and influential market segment, demonstrate strong loyalty to brands that visibly support their community.

The traditional boundaries between B2B (business-to-business) and B2C (business-to-consumer) communications have blurred, revealing a fundamental truth…

“Person-to-person,” or P2P, is now the most effective way to reach B2C and B2B customers alike.

Being a consistent, empathetic advisor is a big help.

When you make disability inclusion a priority at your company, how does it look?

PR professionals are encouraged to see press releases as powerful components of a holistic marketing approach that can significantly enhance brand visibility and media coverage.

By focusing on emotional resonance, and ensuring inclusive and accurate representation, communicators can craft messaging strategies to foster lasting alignment with the values and experiences of the LGBTQ+ audience.

Despite previous years of progress toward greater ethnic diversity, this year the industry saw a slight regression.

How communicators are interpreting measurement outputs that offer multiple insights.

No matter the subject or sector of business, surveys are a powerful tool used to gather data that can push companies forward towards their greater goals.

What CommTech provides the most useful metrics?

With their unique characteristics and digital native upbringing, they have a distinctive worldview.

CreatorIQ's Influencer Marketing Trends Report for 2024 offers a comprehensive snapshot of the industry, highlighting key findings and predicting trends that will shape the coming year.

A new communicators survey from The Conference Board in partnership with Ragan Communications sheds light on AI use.

These PR and marketing trends can help you thrive in 2024.

As the 2023 holiday season kicks off, marketers, creators, and publishers find themselves navigating an increasingly complex socioeconomic environment, with consumers more conscientious about their spending habits.

Ever since the famous 2015 “Americans have the same attention span as goldfish” study released by Microsoft which was later redacted, communicators, marketers and some C-suite leaders believe stakeholders will get distracted or tune out if a message or piece of content isn’t delivered not just compellingly but also super quickly.

CommPRO asked the judges of the 2023 Metaverse 100 to weigh in how do they perceive AI's impact on innovation and as AI speeds up human tasks; how might this affect innovation.