Discover how polyculturalism is revolutionizing marketing and why embracing interconnected storytelling is the key to thriving in today’s diverse media landscape.

Is the evolving media landscape truly reshaping consumer influence, or do timeless principles of awareness and trust still reign supreme?

Discover how economic anxieties overpowered moral debates, leading voters to make a historic choice in the 2024 election.

As retail media merges with CTV, brands are seizing a groundbreaking opportunity to revolutionize consumer engagement and drive real-time purchases.

Discover how AI influencers are revolutionizing marketing by challenging the very essence of authenticity and reshaping the future of brand engagement.

This comprehensive analysis provides communicators with crucial insights into the evolving preferences of audiences across various platforms, making it an essential tool for staying competitive and relevant in the digital age.

This report reveals that LGBTQ+ consumers, who represent a rapidly growing and influential market segment, demonstrate strong loyalty to brands that visibly support their community.

The traditional boundaries between B2B (business-to-business) and B2C (business-to-consumer) communications have blurred, revealing a fundamental truth…

“Person-to-person,” or P2P, is now the most effective way to reach B2C and B2B customers alike.

Being a consistent, empathetic advisor is a big help.

When you make disability inclusion a priority at your company, how does it look?

PR professionals are encouraged to see press releases as powerful components of a holistic marketing approach that can significantly enhance brand visibility and media coverage.

By focusing on emotional resonance, and ensuring inclusive and accurate representation, communicators can craft messaging strategies to foster lasting alignment with the values and experiences of the LGBTQ+ audience.

Despite previous years of progress toward greater ethnic diversity, this year the industry saw a slight regression.

How communicators are interpreting measurement outputs that offer multiple insights.

No matter the subject or sector of business, surveys are a powerful tool used to gather data that can push companies forward towards their greater goals.

What CommTech provides the most useful metrics?

With their unique characteristics and digital native upbringing, they have a distinctive worldview.

CreatorIQ's Influencer Marketing Trends Report for 2024 offers a comprehensive snapshot of the industry, highlighting key findings and predicting trends that will shape the coming year.

A new communicators survey from The Conference Board in partnership with Ragan Communications sheds light on AI use.