Stagwell makes waves in comms tech with a bold acquisition of UNICEPTA, transforming media intelligence on a global scale.

“AI allows us to delve deeper into the nuanced behaviors and preferences of diverse communities.”

“AI is not just a tool for efficiency; it’s an enabler for creativity.”

“AI is not just a tool; it’s a fundamental shift in how we approach marketing.”

"AI allows us to experiment with ideas and concepts at a speed and scale that is previously unimaginable.”

Known for her background as a journalist and passion for documentary storytelling, Anne has a unique perspective on leveraging AI to enhance human capabilities in marketing.

In an era where innovation is constant -- and the digital landscape is ever-evolving -- the next generation entering tech PR faces both exciting opportunities and unique challenges.

PRophet is the first to build and market a full suite of AI-driven tools that now span earned media, influencer marketing and news monitoring offerings.

The OG social media company saw an opportunity to unseat the app that always seemed to be cooler and more influential, though Facebook and Instagram both dwarf Twitter in terms of users.

From the ability to write prompts at the click of a button to the apprehension around automated tech felt by some employees regarding their job security, AI is popular right now.

In 2023, the industry is going to have to make the best of both challenges and opportunities offered by these changes, with augmented reality being only one of the most recent notable trends.

If your website design isn’t generating marketing results, it may be time to change things up.

How can leaders handle the inevitable transition to generative AI while the technology is still in the process of being developed? When is the right time to bring it into the workplace? And how will this transition impact the communications industry in particular?

From programmers to researchers, generative AI can aid a large majority of the population.

At the same time Major League Baseball (MLB) has made a revolutionary rule change to speed up America’s pastime, some renown business leaders have called a timeout to slow down the planet’s hottest new technology, Artificial Intelligence.

Stagwell Marketing Cloud’s latest State of Comms Tech Report is out, and it’s a clear sign that PR is ready to embrace the future.

It’s Taylor Time: Digital marketing shop Stagwell is unveiling its free generative AI writing tool “Taylor” for PR pros at SXSW on March 13.

The workplace has evolved in many ways over the last decade. From the rise of hybrid work models to smart office technologies to an increasing focus on both physical and cybersecurity.

PRophet’s Andrew Meranus uncovers his take on how professionals and brands alike can prepare for an all-digital world by 2041.

In today’s digital world, having a strong digital presence is becoming an increasingly crucial tactic for winning customers. As marketers only have about eight seconds to capture a customer’s attention before losing them, it’s essential for brands to have high-quality websites with seamless user experience (UX) design.