As retail media merges with CTV, brands are seizing a groundbreaking opportunity to revolutionize consumer engagement and drive real-time purchases.

This comprehensive analysis provides communicators with crucial insights into the evolving preferences of audiences across various platforms, making it an essential tool for staying competitive and relevant in the digital age.

The recently launched Playbook for Investor Relations Professionals 2024 by S&P Global Market Intelligence delivers essential insights into how to navigate Investor Relations.

“Person-to-person,” or P2P, is now the most effective way to reach B2C and B2B customers alike.

This guide offers practical advice and actionable insights designed to help PR professionals navigate the competitive media landscape.

The benefits that working from home presents to both employees and their employers are undeniable, and explain why this model is still thriving post-pandemic.

For communicators, marketers, and media professionals, this research is a roadmap for navigating the future of digital storytelling.

The data reveals a vibrant start to 2024 for Hollywood, with significant month-over-month watch time and unique audience increases for Paramount, Walt Disney Co., and Comcast on Facebook and YouTube.

This presents a golden opportunity for managers to adopt a player-coach relationship with their teams, fostering trust and empowering high performance.

Despite previous years of progress toward greater ethnic diversity, this year the industry saw a slight regression.

Tubular Labs finds streaming platforms play to social for end-of-year viewership gains with social viewership grow for Netflix and Peacock in December, 2023.

The report delves into attitudes and generational differences concerning personalization, privacy, messaging, advertising, and brand loyalty.

In a prelude to the World Economic Forum, the latest 2024 Edelman Trust Barometer lays bare a concerning schism between innovation and society, becoming a key driver of heightened polarization. Unveiling a significant disparity, the study discloses that almost two-thirds of respondents see innovation as inadequately managed.

We spoke with Anne DeAngelis, executive vice president of employee engagement strategy at Zeno Group, about some of the comms disconnects middle managers are feeling, the data behind it and what solutions can be developed from these insights.

As TikTok continues to shape digital culture, staying informed about these data-backed keys to success will be instrumental for communicators in public relations.

Communicators can help Gen Z address workplace anxiety. Here’s how.

What CommTech provides the most useful metrics?

From traditional newspapers to social media snippets, the way your audience consumes news has transcended the limitations of the traditional press

Findings of the 2023 HarrisX/Ragan Survey of Communications Leaders reveal how CEOs influence comms, how comms leaders feel about the growing influence of AI and more.

CreatorIQ's Influencer Marketing Trends Report for 2024 offers a comprehensive snapshot of the industry, highlighting key findings and predicting trends that will shape the coming year.