The recent collaboration between the hair salon chain Great Clips and ATV manufacturer Kawasaki illustrates this perfectly, offering valuable lessons for marketing communicators.

Todd Plotkin, CEO of Green Buzz Agency, a video content company, recently walked through some of the common mistakes companies tend to make when creating videos. 

Today's business to business marketing and communications landscape shifts rapidly and businesses have recognized the importance of content marketing as a powerful tool to engage and connect with their target audience.

Recessions can actually be the perfect time to ramp up your marketing game and leave your competitors scratching their heads.

By harnessing the capabilities of AI, companies can streamline their content creation processes. They get to enhance efficiency and deliver impactful messaging to their target audience.

By implementing LGBTQ+ communications best practices in our marketing and public relations, we can all do our part to foster a more inclusive environment, promote understanding, and celebrate diversity every day of the year.

Surveys have shown that consumers want a brand to take a stand on the various political and social issues that are confronting our nation.

Effective marketing campaigns can make or break your business. A well-strategized, coordinated campaign can bring new customers to your company, bolster your brand presence, and improve the ROI of every long-term project you commit to.

As with all online marketing, just pushing content out is not enough. You have to be intentional to connect with your reader.

Are colleges now becoming locations where young minds learn to place prop bets and parlay their winnings? As more schools find gambling partners, those educational outcomes seem less like longshots.

Storytelling has always been a powerful tool for communication in almost all the industries, and it has become increasingly important in marketing in recent years.

Competition is an inevitable part of life: Each day people contend for everything from parking spaces to produce, but perhaps the most intense competition occurs when one’s livelihood is on the line.

Content creation is essential for a business’s success. Today’s consumers want to experience closer relationships with the brands they trust, and content is a great way to do that.

In this guide, get tips to engage your followers with eye-catching visuals and maximize engagement on social media.