The Fragrance Foundation’s (TFF) signature DEI initiative, #FragranceForwardTFF, officially launched with a free webinar, Industry Perspectives on Diversity, Equity & Inclusion. Featuring brand owner Chris Collins, World of Chris Collins; Givaudan Senior Perfumer, Linda Song; Rob Smith, founder, The Phluid Project; and, Corey Smith, Head of North America DEI, LVMH,  the virtual event brought together more than 1,000 attendees, ranging from brands and media, to beauty and fragrance executives and enthusiasts, students and consumers from across the country. The engaging and lively discussion, moderated by Helen Shelton, Global Chief Diversity Officer and luxury brand marketing communications expert at Finn Partners, offered actionable next steps and best practices for industry leaders and those interested in entering the field, as well as insights on the career and professional development journeys of pioneering voices in the industry.

The Fragrance Foundation (TFF) today announced #FragranceForwardTFF, a sweeping new initiative to advance, increase and sustain measurable levels of diversity, equity and inclusion in the multi-billion-dollar fragrance industry. The initiative will harness the collective power of TFF’s membership base to share and allocate dedicated resources towards education and scholarship programs, recruitment and outreach, as well as mentoring and networking opportunities.