CommPRO|Industry News

CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.

Arthur Solomon 12/9/22 Arthur Solomon 12/9/22

Biden’s ‘MAGA, A Threat To Democracy’ Speech Prevented The GOP Wave

At long last the mid-term elections that began on November 8 concluded on December 6 with the election of Democratic Sen. Raphael Warnock.

Arthur Solomon 11/9/22 Arthur Solomon 11/9/22

The Semi-Political Junkie Problem (With An Important PR Lesson For People in Our Business)

Ever since I can remember I have been interested in two subjects –sports and politics. I have been fortunate to spend a large portion of my working days in those two areas.

Arthur Solomon 7/5/22 Arthur Solomon 7/5/22

Democrats PR Strategy Misses The Targets; Supreme Court Decisions Prove The Democratic Strategy is Flawed, As Are Many Agency PR Media Campaigns.

One thing all but the most fanatic Democrats must admit: The recent Supreme Court rulings overturning Roe v. Wade and the New York State gun control law prove that the Democrats PR strategy doesn’t work. Like most agency publicity hits, it’s not the number of placements that matter: It’s the quality of the placements, and while both agency and Democratic media campaigns might pile up enough hits to fill a wing of the Library of Congress they do nothing to change people’s minds.

Arthur Solomon 6/19/22 Arthur Solomon 6/19/22

It’s In The Hands Of The Voters (OP-ED)

Gun control and abortion rights issues expose the limits of political and non-political public relations campaigns. It’s not the money spent that counts, or the number of media placements. it’s the number of votes and changing the minds of people that matters.

Arthur Solomon 5/29/22 Arthur Solomon 5/29/22

Democratic Election Strategy Suggestions Should Include A New Approach to Public Relations And Not Beat A Dead Horse; Neither Should Agency Account Teams.

On May 24, on this site, I wrote a column giving my opinion on why the Republican Party has stymied Democratic legislation on women’s right to choose and gun control.

Arthur Solomon 5/24/22 Arthur Solomon 5/24/22

How Overturning Roe Will Be An Example Of How To Win A Battle and Lose The Public Relations War, And Why Massive Positive Media Coverage Does Not Result In Election Victories

Ever since the conclusion of the 2020 presidential election, I stayed away from writing columns about politics. That’s because political pundits of the broadcast and print media are not contributing factual information to their audiences. New information is disseminated in the news sections and the pundits use those details to try to convince followers that what the pundits write or say is reality, when, actually, it is nothing but the ego-centric opinions of pundits. It was this way yesterday, it is this way today and, thus, it will be this way tomorrow and the many tomorrows that follow until the end of time.

Tom Madden 5/19/22 Tom Madden 5/19/22

Could Critical Race Theory Reduce Racial Violence? (OP-ED)

The mass shooting in Buffalo, NY has me wondering if teaching critical race theory in classrooms might help prevent such horrifying racial violence.

Had this incensed 18-year-old Buffalo mass murderer known about our nation’s history of first enslaving, then subjugating African Americans and all the inequities they’ve had to contend with, would he have been so bent on killing blacks?