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Unlock the Power of Search for Brands and Executives
CommPRO.biz and Lightbox Search are bringing together the A-listers of the Communications industry to take a deep-dive into the search-centric approach agencies must take to serve their clients in 2022 and beyond.
Ketchum Taps Agency Veteran Jim Joseph as Firm's First Global Chief Marketing and Integration Officer
Ketchum today announced the appointment of Jim Joseph to global chief marketing and integration officer, the first in the company's history. Joseph will collaborate with teams worldwide, drawing on his extensive experience leading global client and agency brands to help shepherd and define the Ketchum brand as both trusted counselor to clients and prospective clients and destination of choice for current and future colleagues. In addition to leading global marketing and communications, Joseph will partner with his colleagues from across Omnicom Public Relations Group and the entire Omnicom network to unleash creative solutions for clients and to drive thought leadership for Ketchum. He joins the company from IPG Health, where he served as chief customer solutions officer.
To Engage or Not? Your Response to Issues Outside Your Core Business is Still a Business Decision. So Treat it Like One.
Companies and brands are more likely these days to take stands on social and political issues outside their core areas of business.