In this episode of the PR Masters Podcast, host Art Stevens interviews Maurice Lévy, a global marketing communications leader and honorary chairman of Publicis Groupe.  

Talking points have been used as an integral part of both Vice President Kamala Harris’ and former President Donald Trump’s outreach to the American public, because if they are used effectively, meaning they are constantly repeated, it is believed that the repetition could influence voters.

The shocking collapse of GARM could spell disaster for the future of media and free speech—are we ready for what's coming?

This report reveals that LGBTQ+ consumers, who represent a rapidly growing and influential market segment, demonstrate strong loyalty to brands that visibly support their community.

One thing is certain: ads are everywhere in Paris this summer.

Revry, the pioneering LGBTQ+ streaming network, dazzled marketers with a vibrant and unforgettable presentation on the third day of the 2024 IAB NewFronts.

For those who make a living in the sports business it’s anything goes as long as it keeps cash registers going cha-ching, cha-ching, cha-ching.

A novel blend of media and finance, aiming to benefit from the synergistic relationship between news reporting and trading.

While the legislation’s future in the Senate remains uncertain, the proposed TikTok ban has sparked discussions about privacy, national security, and the free speech rights of millions of Americans.

That’s why many commercials, in print pubs, radio and television, contain what many media observers call the “hard sell,” meaning they contain message points.

Are you prepared for next year’s Super Bowl on Feb. 9, 2025, at the Caesars Superdome in New Orleans, Louisiana, home of the New Orleans Saints.?

In this episode of the PR Masters Podcast, Art Stevens and Sir Martin Sorrell engage in a thought-provoking conversation that provides listeners with valuable insights into the past, present, and future of public relations.

Even though some marketing experts feel that the investment in a Super Bowl ad does not justify the cost, CBS reported in early November that ad inventory was virtually sold out for this year’s game on Feb, 11.

As TikTok continues to shape digital culture, staying informed about these data-backed keys to success will be instrumental for communicators in public relations.

Amidst this dynamic environment, Media.com empowers communicators to regain control of their reputation, swiftly respond to misinformation, share their stories free from interference, and stay informed about topics of interest.

CreatorIQ's Influencer Marketing Trends Report for 2024 offers a comprehensive snapshot of the industry, highlighting key findings and predicting trends that will shape the coming year.

Learn to persevere.  Rise from falls you’re bound to have in life.  

Is your ad featuring an East Asian man as a nerd actually reinforcing dangerous stereotypes? When and how should you use “Black American” in your copy or scripts? Should there be a hyphen in “Filipino American”?

The cost of acquiring new customers through digital advertising campaigns has nearly doubled in the last few years, as the landscape has gotten increasingly more crowded.

Where should you be online? That’s a question that every business needs to answer as they develop a digital marketing strategy. There is no one right answer for all businesses