Discover why simply stating a purpose isn’t enough in 2024, and learn how brands can transform lofty ideals into measurable impact that drives real business success.

From the moment I read that Barack Obama had purchased a minority stake in the Basketball Africa League, with the intention of bringing social justice and economic opportunity to African youth, the desire to be part of that movement took root.

Purpose should be a North Star for the choices we make in our lives or businesses, and the recommendations we make for clients.  

As a communicator, whether you work in agency land for brands, inhouse at a government department, within the armed forces, the emergency services or at an NGO, you have the strategic and technical capabilities to make a story fly in the media – whether factually accurate or not.

“The company has always grown not only organically but also through mergers and acquisitions,” said Djoleva-Minioti, who joined when the company was known as Kraft Foods Inc. sixteen years ago.