Discover how AI influencers are revolutionizing marketing by challenging the very essence of authenticity and reshaping the future of brand engagement.

Discover how AI is transforming influencer marketing strategies, but at what cost to authenticity and human connection?

Understanding these strategies is critical for communicators aiming to keep their brands competitive in the ever-changing streaming landscape.

Working as a copywriter requires a diverse set of skills. You need to be able to write compelling copy that sells while also having strong research, editing, and project management abilities.

From establishing an ownable identity to finding trends to participate in, tips from Ragan’s Social Media Conference.

In an era where innovation is constant -- and the digital landscape is ever-evolving -- the next generation entering tech PR faces both exciting opportunities and unique challenges.

Without the right audience to witness your achievements, even the most accomplished agency might as well be a tree falling in an empty forest—silent and unnoticed.

For communicators, marketers, and media professionals, this research is a roadmap for navigating the future of digital storytelling.

The report delves into attitudes and generational differences concerning personalization, privacy, messaging, advertising, and brand loyalty.

Promotion of the 2024 Summer Olympics in Paris by NBCUniversal, which will televise the games in the U.S, is become more frequent and the barrage of PR and advertising programs of game sponsors are not that far away.

In an age where attention spans are fleeting and the digital landscape is oversaturated with content, the ability to leave a lasting impression is the key to marketing success.

These PR and marketing trends can help you thrive in 2024.

As the 2023 holiday season kicks off, marketers, creators, and publishers find themselves navigating an increasingly complex socioeconomic environment, with consumers more conscientious about their spending habits.

Ever since the famous 2015 “Americans have the same attention span as goldfish” study released by Microsoft which was later redacted, communicators, marketers and some C-suite leaders believe stakeholders will get distracted or tune out if a message or piece of content isn’t delivered not just compellingly but also super quickly.

It’s time to slow it down. And by writing those words, I know I’m flouting the conventional wisdom about all things communication.

Let’s get to the tale of the tape of our two undisputed super stars: Beyoncé vs Taylor Swift.

Megan Fletcher, VP of Customer Marketing at Marigold, analyzed the 2023 U.S. Consumer Trends Report (CTI), providing valuable insights for public relations leaders by emphasizing the diverse expectations and preferences across generations.

If it’s the only time your brand is paying attention to the Hispanic market, you’re “making a very big mistake,” warns Natalie Boden, CEO and founder of Miami-based Boden Agency, with repercussions both for your bottom line and your reputation.

In recent weeks, the initial enthusiasm surrounding Meta's newly launched Threads platform appears to have hit a snag, as brands are noticeably decreasing their engagement and content output on the platform.

Today's business to business marketing and communications landscape shifts rapidly and businesses have recognized the importance of content marketing as a powerful tool to engage and connect with their target audience.