“AI allows us to delve deeper into the nuanced behaviors and preferences of diverse communities.”

“AI is not just a tool for efficiency; it’s an enabler for creativity.”

“AI is not just a tool; it’s a fundamental shift in how we approach marketing.”

"AI allows us to experiment with ideas and concepts at a speed and scale that is previously unimaginable.”

As the Cannes Lions Festival of Creativity quickly approaches, some of the hot discussions that will shape future industry trends are bubbling up.

Under this scheme, copyright owners will be able to identify their copyrighted works and select whether they want those works to be used in training AI systems.

By utilizing AI to handle routine processes, marketers can enhance their strategic efforts, optimize engagement, and ultimately drive greater revenue.

As I explored this year’s festival, I found myself at the intersection of Contradiction and Promise.

In an era where innovation is constant -- and the digital landscape is ever-evolving -- the next generation entering tech PR faces both exciting opportunities and unique challenges.

Copyright law originated as a way for Congress to “promote the progress of science and useful arts, by securing for limited times to authors and inventors the exclusive right to their respective writings and discoveries.”

I’m going to start thanking ChatGPT when it helps me out…

Birnbach Communications issued its 22nd annual list of top media and marketing trends for the upcoming year.

AI-powered writing tools are readily available to enhance corporate communications, generate content, refine style, as well as enhance readability and clarity.

These dynamic events bring together industry leaders to share their invaluable experiences and insights on pressing issues in the public relations and communications field.

That we live in a dynamic, digital world was an understatement even before OpenAI’s generative AI ChatGPT was unleashed widely last November 30th. Now there are more questions than answers.

A new communicators survey from The Conference Board in partnership with Ragan Communications sheds light on AI use.

These PR and marketing trends can help you thrive in 2024.

PRophet is the first to build and market a full suite of AI-driven tools that now span earned media, influencer marketing and news monitoring offerings.

Insights from the M100 judges on unlocking the immersive media for brands in 2024.