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Disinformation Targeting Hispanic Communities is Escalating and Communicators Must Act Now
The Hispanic community is often targeted with disinformation that exploits cultural nuances and language barriers, making it crucial for communicators to develop tailored strategies that resonate within these communities.
Stacie de Armas on AI in Diverse Marketing
“AI allows us to delve deeper into the nuanced behaviors and preferences of diverse communities.”
Revry Ignites 2024 IAB NewFronts with Vibrant Showcase of LGBTQ+ Culture
Revry, the pioneering LGBTQ+ streaming network, dazzled marketers with a vibrant and unforgettable presentation on the third day of the 2024 IAB NewFronts.
Why Some Companies Should Avoid Engaging with Hispanic Heritage Month
If it’s the only time your brand is paying attention to the Hispanic market, you’re “making a very big mistake,” warns Natalie Boden, CEO and founder of Miami-based Boden Agency, with repercussions both for your bottom line and your reputation.
550 Advertiser Meetings with 40 Diverse Owned and Targeted Media at Inaugural GrowthFronts
The ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) is holding its Diverse Owned and Targeted Media GrowthFronts, an inaugural industry media upfront event hosted at DotDash Meredith headquarters in New York City.
Ruder Finn’s RF Comunicad Collective Connects Brands to the Latino Population to Empower the Community
The launch of the RF Comunicad Collective (the “Collective”) is the cultivation of RF Comunicad’s 30 years of relationship building with a strategically selected network of Hispanic leaders, influencers, visionaries and representatives of hundreds of national and local organizations that serve the Latino community.
Revry’s ‘Drag Latina’ Sets New Standard for Hispanic Programming, Breaking Records
In what was a spectacular premiere night, Revry’s international drag competition series, ‘Drag Latina’ premiered with devices lighting up around the world showing the double episode night.