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Meta's Controversial Policy Change Takes Center Stage at the Communications Town Hall
Insights on the implications of Meta’s policy changes on misinformation, brand safety, and the evolving landscape of social media communication from industry leaders.
Engagement Hijacking Reaches New Heights and 2025 Will Bring Even Bigger Risks for Brands
In 2024, hijacking engagement surged with real-world consequences, and in 2025, brands must focus on early detection and proactive crisis strategies to protect their reputations amid growing cultural and political risks.
Industry Leaders Unite Over Meta’s Misinformation Crisis in Communications Town Hall
Discover how industry leaders are coming together to tackle Meta’s misinformation dilemma in CommPRO’s groundbreaking Communications Town Hall.
2025 Will Redefine Communications and Those Who Don’t Adapt Will Be Left Behind
2025 is set to revolutionize communications, pushing professionals to innovate and adapt to new technologies or risk being left behind in an ever-evolving landscape.
Why PR and Marketing Will Face Their Biggest Survival Test Yet in 2025
The media landscape in 2025 will demand PR and marketing leaders to navigate fragmented audiences, evolving platforms, and AI-driven challenges with innovative, trust-building strategies.
Polyculturalism Reshapes Marketing and Fuels Success
Discover how polyculturalism is revolutionizing marketing and why embracing interconnected storytelling is the key to thriving in today’s diverse media landscape.
PR Masters Series Episode #92 - Maurice Lévy
In this episode of the PR Masters Podcast, host Art Stevens interviews Maurice Lévy, a global marketing communications leader and honorary chairman of Publicis Groupe.
B2B Brand Stewardship Through Person-to-Person Communications
The traditional boundaries between B2B (business-to-business) and B2C (business-to-consumer) communications have blurred, revealing a fundamental truth…
Why B2B Communication Needs a Revolution for Real Connection
“Person-to-person,” or P2P, is now the most effective way to reach B2C and B2B customers alike.
Brands Shine During the Paris 2024 Olympics
One thing is certain: ads are everywhere in Paris this summer.
Stacie de Armas on AI in Diverse Marketing
“AI allows us to delve deeper into the nuanced behaviors and preferences of diverse communities.”
Church’s Hyper-Targeted Media Strategy Turns A Negative News Story Into a Positive
Church with a small budget relies on smart communications strategy to make big news.
AI Enhancing Creativity and the Future of Creative Work with Stuart Yeardsley
“AI is not just a tool for efficiency; it’s an enabler for creativity.”
Qualcomm’s Jeremy Krall Expects AI to Create a Fundamental Shift in Marketing
“AI is not just a tool; it’s a fundamental shift in how we approach marketing.”
How Lessons From Charles Darwin’s Evolutionary Theories Are Being Played Out On The Political Stage
Former President Donald Trump is a prime example of Darwin’s evolutionary theory.
Insights from Kenny Gravillis On The Future of AI in Design
"AI allows us to experiment with ideas and concepts at a speed and scale that is previously unimaginable.”
The Power of Differentiation Marketing and How to Stand Out, Even If You’re Not Particularly Unique
Let’s say you've got a meeting tomorrow morning with a hot new prospect, a guy who knows nothing about you. With no more clues than that, I can tell you the number one question on his mind…
Key Trends and Predictions for Cannes Lions 2024
As the Cannes Lions Festival of Creativity quickly approaches, some of the hot discussions that will shape future industry trends are bubbling up.
Why Let Your Agency Be Silent and Unnoticed Like a Tree Falling in an Empty Forest?
Without the right audience to witness your achievements, even the most accomplished agency might as well be a tree falling in an empty forest—silent and unnoticed.
A Call to Action for Gender Equality in Leadership
"Focus on the importance of gender equality in leadership positions, particularly in the corporate world," says Melissa Hourigan, Senior Vice President and Head of Media Strategy at Fabric Media.