The traditional boundaries between B2B (business-to-business) and B2C (business-to-consumer) communications have blurred, revealing a fundamental truth…

“Person-to-person,” or P2P, is now the most effective way to reach B2C and B2B customers alike.

One thing is certain: ads are everywhere in Paris this summer.

“AI allows us to delve deeper into the nuanced behaviors and preferences of diverse communities.”

Church with a small budget relies on smart communications strategy to make big news.

“AI is not just a tool for efficiency; it’s an enabler for creativity.”

“AI is not just a tool; it’s a fundamental shift in how we approach marketing.”

Former President Donald Trump is a prime example of Darwin’s evolutionary theory.

"AI allows us to experiment with ideas and concepts at a speed and scale that is previously unimaginable.”

Let’s say you've got a meeting tomorrow morning with a hot new prospect, a guy who knows nothing about you. With no more clues than that, I can tell you the number one question on his mind…

As the Cannes Lions Festival of Creativity quickly approaches, some of the hot discussions that will shape future industry trends are bubbling up.

Without the right audience to witness your achievements, even the most accomplished agency might as well be a tree falling in an empty forest—silent and unnoticed.

"Focus on the importance of gender equality in leadership positions, particularly in the corporate world," says Melissa Hourigan, Senior Vice President and Head of Media Strategy at Fabric Media.

Are you prepared for next year’s Super Bowl on Feb. 9, 2025, at the Caesars Superdome in New Orleans, Louisiana, home of the New Orleans Saints.?

In this episode of the PR Masters Podcast, Art Stevens and Rick French, the driving force behind French/West/Vaughn, discuss becoming a beacon of success and innovation in the PR world.

The most successful growth strategies will leverage multiple channels that reflect client interests and needs.

In this episode of the PR Masters Podcast, Art Stevens and Sir Martin Sorrell engage in a thought-provoking conversation that provides listeners with valuable insights into the past, present, and future of public relations.

As TikTok continues to shape digital culture, staying informed about these data-backed keys to success will be instrumental for communicators in public relations.

Promotion of the 2024 Summer Olympics in Paris by NBCUniversal, which will televise the games in the U.S, is become more frequent and the barrage of PR and advertising programs of game sponsors are not that far away.

In an age where attention spans are fleeting and the digital landscape is oversaturated with content, the ability to leave a lasting impression is the key to marketing success.