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Lessons PR People, Sports Marketers, And Everyone Should Have Learned From Last Year’s Super Bowl Ahead of the February 11 Big Game
Even though some marketing experts feel that the investment in a Super Bowl ad does not justify the cost, CBS reported in early November that ad inventory was virtually sold out for this year’s game on Feb, 11.
Beyoncé vs. Taylor Swift: The Tale Of The Tape
Let’s get to the tale of the tape of our two undisputed super stars: Beyoncé vs Taylor Swift.
From Silence To Full-Throated Support Of Israel And Everything In Between
How global companies are communicating about Israel.
Tom Brady ‘Sacked” for FTX Endorsement is a Lesson for PR Practitioners
Tom Brady's recent endorsement deal with FTX highlights the mixed perception of athlete endorsements among consumers and journalists, with some recognizing the paid spokesperson role while others may take endorsements more seriously.