The employee response to Nike’s exec comms around its layoffs offer reminders about how comms influences the mixternal brand.

Jon Iwata, a distinguished figure with a 35-year career at IBM, including roles as the global marketing and communications leader and chief brand officer, is the special guest on the PR Masters Series Podcast.

Promotion of the 2024 Summer Olympics in Paris by NBCUniversal, which will televise the games in the U.S, is become more frequent and the barrage of PR and advertising programs of game sponsors are not that far away.

The 2023 M100 Award winners are leaders in their respective fields, encompassing a wide range of industries and technologies. Notable honorees include Epic Games, NVIDIA, Roblox Corporation, and Meta, among others.

The top 10 companies–3D Look, Epic Games, Roblox Corporation, NVIDIA, Decentraland, Nike, Sandbox, Yuga Labs, Snap, and Glue–are all second-year winners, solidifying their positions in the marketplace.

In an age where attention spans are fleeting and the digital landscape is oversaturated with content, the ability to leave a lasting impression is the key to marketing success.

Ketchum was founded in 1923 by Ray Ketchum, who had a vision for a new kind of public relations firm that would focus on helping clients build relationships with the media and the public.

Surveys have shown that consumers want a brand to take a stand on the various political and social issues that are confronting our nation.