One thing is certain: ads are everywhere in Paris this summer.

Will NBCUniversal’s reporters on the scene act as “hard news” journalists or PR people for the IOC, as they have in the past?

While I believe that the Olympics is the most important of all sporting events, I do not believe it promotes a more peaceful world or brings together the best athletes on our planet.

For those who make a living in the sports business it’s anything goes as long as it keeps cash registers going cha-ching, cha-ching, cha-ching.

If management thinks you’re a valuable asset they’ll most likely reassign you. If they refuse, that also sends a message about your standing in the agency.

It’s been widely reported about the differing of opinions regarding allowing athletes from Russia and Belarus to compete in the 2024 Paris Summer Olympic Games, with the IOC in favor and a host of countries threatening to boycott the games if the athletes are permitted to participate. 

To all the businesses associated with the games, and especially to the network televising the games in the U.S. - NBCUniversal - the Paris Olympics will be the most important happening since humans appeared on our planet.