The recently launched Playbook for Investor Relations Professionals 2024 by S&P Global Market Intelligence delivers essential insights into how to navigate Investor Relations.

This report reveals that LGBTQ+ consumers, who represent a rapidly growing and influential market segment, demonstrate strong loyalty to brands that visibly support their community.

The traditional boundaries between B2B (business-to-business) and B2C (business-to-consumer) communications have blurred, revealing a fundamental truth…

“Person-to-person,” or P2P, is now the most effective way to reach B2C and B2B customers alike.

Being a consistent, empathetic advisor is a big help.

When you make disability inclusion a priority at your company, how does it look?

This guide offers practical advice and actionable insights designed to help PR professionals navigate the competitive media landscape.

PR professionals are encouraged to see press releases as powerful components of a holistic marketing approach that can significantly enhance brand visibility and media coverage.

By focusing on emotional resonance, and ensuring inclusive and accurate representation, communicators can craft messaging strategies to foster lasting alignment with the values and experiences of the LGBTQ+ audience.

As the 2024 U.S. Presidential election looms, a recent survey conducted by Media.com reveals a growing concern among social media users about the pervasive influence of misinformation.

For communicators, marketers, and media professionals, this research is a roadmap for navigating the future of digital storytelling.

If you are preparing to write a dissertation on marketing and are willing to create a fundamental and high-quality work, you should know that it will not be an easy task.