Discover how AI influencers are revolutionizing marketing by challenging the very essence of authenticity and reshaping the future of brand engagement.

“AI is not just a tool for efficiency; it’s an enabler for creativity.”

As we celebrate Earth Day, it's paramount to spotlight companies like Lobster Anywhere, a renowned Maine-based seafood purveyor, that exemplify this strategy with exceptional skill.

In an era where innovation is constant -- and the digital landscape is ever-evolving -- the next generation entering tech PR faces both exciting opportunities and unique challenges.

For communicators, marketers, and media professionals, this research is a roadmap for navigating the future of digital storytelling.

After launching the new CommPRO at the start of this year, I am thrilled to share that our top performing articles and events so far in 2023 focused on a wide range of important topics for the industry.

As a communicator, whether you work in agency land for brands, inhouse at a government department, within the armed forces, the emergency services or at an NGO, you have the strategic and technical capabilities to make a story fly in the media – whether factually accurate or not.

While most social media efforts by businesses are aimed at potential customers, HR marketers can use the platforms to strategically boost recruitment efforts. 

Over the course of three days, ranging from pre-conference to the closing session, new friendships were formed, new insights were gleaned and new ideas bloomed.

Storytelling has always been a powerful tool for communication in almost all the industries, and it has become increasingly important in marketing in recent years.