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Five Smart Marketing and PR Trends for 2024
These PR and marketing trends can help you thrive in 2024.
Data, Analytics and the Everyday Practice of PR
You keep hearing that it’s vital to learn how to use data and analytics, but the very thought gives you a headache. You’re a PR person, not a data scientist. (And that’s probably the last thing you’d ever want to be.)You love your job and you thrive on creating content and messaging that builds awareness, authority, and affinity for your brand.