Content creation is essential for a business’s success. Today’s consumers want to experience closer relationships with the brands they trust, and content is a great way to do that.

Digital technology is constantly evolving and changing and as it does, it affects how we craft our business communications.  Keep your eye on these five content trends that affect your PR and marketing strategy:

It's that time of year when predictions and suggestions are made for the new year.  Forbes made a list of the digital skills they see as the most important and TEKsystems polled 250 CMOs to find out what skills they're looking for in 2018. Distilling all this data down into one list, here are my picks: