CommPRO|Industry News
CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.
Archive
- Accessibility
- Active Listening
- Advertising
- Advertising Agency Man...
- Agency Insurgents
- Agile Engagement
- Artificial Intelligence
- Asian Matchmaking
- Awards
- Barter & Trade
- Blockchain
- Brand Marketing
- Brand Simplicity
- Branding
- Business Ethics
- Business Leadership
- C-Suite TV Insights
- Career Advice
- Celebrity Branding
- Comms Tech
- CommunicationsMatch
- CommunicationsMatch Ag...
- Company Culture
- Conferences
- Content
- Content Couture
- Content Intelligence
- Content Marketing
- Content Marketing Central
- Corporate Communications
- Corporate Insights
- Corporate Social Respo...
- Crisis Communications
- Crisis Communications ...
- Critical Now
- Cryptocurrency
- Customer Engagement
- Digital Advertising
- Digital Asset Manageme...
- Digital Communications
- Digital Marketing
- Digital PR
- Direct Marketing
- Diversity Equity Inclusion (DEI)
- Dominican Women To Marry
- ESG
- Earnings Guidance &...
- Editorial
- Education
- Events
Democratizing Data & Financial Services Solutions Forum
The ultimate networking and strategic leadership and communications event for c-suite professionals (IROs, CFOs, general counsel, CMOs) at financial services and fintech companies and advisories.
Data, Analytics and the Everyday Practice of PR
You keep hearing that it’s vital to learn how to use data and analytics, but the very thought gives you a headache. You’re a PR person, not a data scientist. (And that’s probably the last thing you’d ever want to be.)You love your job and you thrive on creating content and messaging that builds awareness, authority, and affinity for your brand.
Measurement & Analytics - A Hot PR Skill
The TEKsystems report on the Top Digital Skills CMOs are looking for in 2018 has analytics top of the list.While measurement has long been a vital part of marketing, it hasn't always been part of the required PR resume. That's changing. In a recent post PR News stated:
"Data analytics and insights will be more valuable on your resume than "people skills" or great writing."