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Evaluating Your SEO Strategy: How to Measure Your Success
A good SEO strategy can help you rank higher on search engines and attract more organic traffic to your website.
PR Masters Series Podcast, Episode #58 – Mark Weiner, Chief Insights Officer, PublicRelay, Inc.
Today’s special guest is Mark Weiner, Chief Insights Officer at PublicRelay.
PR Disruption and Growth Opportunities
If you're studying PR, or you're working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what's changing, what talent is needed in the new model of PR, and where the industry is headed.
Measuring Results Across the Customer Journey
Brands and organizations are naturally interested in the journey of their customers, supporters or members. Where did they find out about us, what fires up their interest, what moved them to become a customer or client or patient, and what prompts them to act as an advocate?
Measurement & Analytics - A Hot PR Skill
The TEKsystems report on the Top Digital Skills CMOs are looking for in 2018 has analytics top of the list.While measurement has long been a vital part of marketing, it hasn't always been part of the required PR resume. That's changing. In a recent post PR News stated:
"Data analytics and insights will be more valuable on your resume than "people skills" or great writing."
PR Measurement: Interview with Eileen Sheil, Cleveland Clinic
PR Measurement is fast becoming a hot topic of conversation among PR practitioners.
“Measurement has to be a focus for PR. In the digital world everyone has to start to look at the metrics to help them drive strategy.”
Eileen Sheil, Executive Director of Communications at the Cleveland Clinic.
This is an interview with Eileen Sheil about the changes in the practice of PR and the need for measuring the value of our work.
10 Methods to Measure the Success of a PR Campaign
Besides, measuring the effectiveness and the impact of a campaign will also help you identify the loopholes in it, which can be studied for improving future campaigns.