CommPRO|Industry News

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Public Relations Simon Erskine Locke Public Relations Simon Erskine Locke

FIFA President Gianni Infantino Just Provided a PR Teaching Moment  

The 2022 World Cup has been controversial enough without soccer’s governing body scoring an own goal on the eve of the tournament.  

While ostensibly defending FIFA’s choice of Qatar to host what should be a celebration of the beautiful game, Gianni Infantino’s diatribe had journalists literally gasping at its extraordinary tone deafness.  

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Agency New Business Checklist: Five Questions to Ask Yourself to Win More Often 

There are five primary questions communications agencies should ask themselves to improve their new business win ratio. 

The primary and secondary questions outlined here draw on our collective experience from 80,000 agency searches on CommunicationsMatch™, dozens of agency search consulting engagements, research, and leadership roles in companies and agencies. 

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