
CommPRO|Industry News
CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.
Archive
- Accessibility
- Active Listening
- Advertising
- Advertising Agency Man...
- Agency Insurgents
- Agile Engagement
- Artificial Intelligence
- Awards
- Barter & Trade
- Blockchain
- Brand Marketing
- Brand Simplicity
- Branding
- Business Ethics
- Business Leadership
- C-Suite TV Insights
- Career Advice
- Celebrity Branding
- Comms Tech
- CommunicationsMatch
- CommunicationsMatch Ag...
- Company Culture
- Conferences
- Content
- Content Couture
- Content Intelligence
- Content Marketing
- Content Marketing Central
- Corporate Communications
- Corporate Insights
- Corporate Social Respo...
- Crisis Communications
- Crisis Communications ...
- Critical Now
- Cryptocurrency
- Customer Engagement
- Digital Advertising
- Digital Asset Manageme...
- Digital Communications
- Digital Marketing
- Digital PR
- Direct Marketing
- Diversity Equity Inclusion (DEI)
- Dominican Women To Marry
- ESG
- Earnings Guidance &...
- Editorial
- Education
- Email Marketing
- Events
Commencement Address by Mr. Spin Man & Mrs. Rita Pierotti-Madden
Learn to persevere. Rise from falls you’re bound to have in life.
Is a Governor’s Common Sense On Vacation at Disney World?
After years of experience doing crisis management, something I’ve learned is that at its heart is common sense.
The ‘Zombie’ Virus Awakens After 48,500 Years Frozen in Permafrost!
There are ESG communications challenges when there is stark news about dangerous effects of climate warming such as awakening a zombie virus.
“History = Pride” Celebrated in Florida
If it was a national hate day yesterday for one group, you wouldn’t have seen anything but love for another community gathered at the Stonewall National Museum Archives & Library’s 50th Anniversary Gala.
Mike Pence’s Book is No Flamethrower Like Prince Harry’s, the Duke of Sussex’s Hardcover, ‘Spare’
Pence is sparing in his resentment over a mob incited to lynch him.
Before We Can Get Control Over Climate Change We Have to First Upgrade Our Antiquated Brains
Remember “brain drain?” Smart people fleeing dumb places for more rewarding lives. Today a bigger problem is brain train or retaining our brains to think differently about something that has us all in its deadly grips—climate change.
Out of the Weeds of Ignorance Comes Cool Cardigan Knowledge on Wikipedia
When you’re trying to make sense of things, seeking to describe, decipher, and define . . . looking to fill an eclectic pot with facts, yet wondering from where they’ll come, and from whom will come the names they bear . . . there’s always that resourceful guide to lead you through thickets of unknowns, Wikipedia.
Baseball Pitchers Hate Homeruns, While in PR Pitchers Love When They Hit Jaw-Dropping Homerun Headlines
Here are some media pitching examples from my latest book WORDSHINE MAN.
Some are calling them exemplary that are among many in my highly available new book, jumping up and down and pounding its front cover chest on Amazon.
Breaking Muse from Florence
Is the sudden demise of The News with Shepard Smith on CNBC a symptom of cancel culture creeping over from social media into network television?
Can Making Your Own Bed Fit to Lie Upon Be a Prescription for Mental Health?
No, I’m not a scientist, just a theoretician, highly unlicensed. My laboratory is my bedroom. My medicine is my bed. My patients are myself and my wife.
Mt. Etna, 'Thank You'
Not everyone can say a volcano did them a favor, but I’m remembering a big one, a giant one, Mt. Etna did for me forty years ago, still vivid in my mind as if it were yesterday.
Crisis Management Case Study: Gov. Ron DeSantis
Florida Gov. Ron DeSantis sends plane loads of illegal immigrants to Martha's Vineyard. From a crisis mgt. standpoint, how effective was this political stunt?
Sometimes I Feel I'm in a Race with Technology and Losing!
My tech-minded wife wants me to buy a car with the latest technology that automatically puts on the brakes if someone suddenly steps out in front. And if I’m not up to steering, it will steer by itself.
Why Isn't There a TV Docuseries About Mar-A-Lago?
Seeing Trump’s residence Mar-a-Lago on television day after day on local and national television news, I couldn’t help asking myself this Trumpish question:
Do Your Sneakers Need This?
I was just diagnosed with supination by a foot doctor who took my sneakers away from me that he said were causing it.
He said they needed emergency treatment, or what he described as a medical version of wheel alignment. What?
Thou Shalt Not Stiff Who Maketh Thee Laugh
As debtors doth make balance sheets ill, humor cures faster than any threats will.
So, try a more creative approach to debt collection. Make your debtors laugh, don’t raise their ire. Try dunning more artfully, adding comedic sparks to a friendlier fire.
Do You Belong in Hi Society?
What I call Hi Society is what you normally do when someone’s approaching you while you’re walking along the avenue, boardwalk or beach.
Who’s at Fault?
Having breakfast one steamy hot summer morning outside, I couldn’t help looking up from my oats to the source of my discomfort.
The Spin Man’s Adventures in Book Signings Starts With Maiden Flight at Trump Taj Mahal
Of all my book signings, the ones for my first book, “SPIN MAN,” published in 1997, were the most fun and learning experiences I’m happy to share with new authors. This memoir chronicles my adventures and misadventures in public relations after I left NBC.
I Don't Know about You, But I've Got An Action-Packed July 4th Weekend Planned in the Best of All Places–My Mind!
That’s right, all the activities I’ll be enjoying mentally over this jam-packed weekend with my feet up on my easy chair or maybe stretched out on a chaise lounge chair on our sun-drenched balcony overlooking hopefully a tranquil ocean or see me sleepwalking on the beach.